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Introducing the Advanced Model for Measuring Affluent Consumers Buying...

White paper offered by Winsper, a Thinking Company, with extensive experience with luxury brands and the affluent consumers.



Relying on years of experience in effectively marketing to the affluent consumer, Winsper rejects the traditional one-di'shy;mensional approach and demonstrates that considering other variables will enable luxury brands to win new clients.



Winsper believes that there is a fundamental difference between communication and connection and that to be successful, brands must effectively do both. Moving beyond simple composites of the affluent based on typical demographic data representing the what and where of affluence or media usage and consump'shy;tion. Winsper has a proprietary model for analyzing the consumer behaviors of affluent consumers named the 6 Ps. The 6 Ps helps luxury marketers truly understand the psychographic buyers journey when evaluating and purchasing luxury goods and services and it'ss what makes Winspers strategic approach to marketing unique.



Introducing the 6Ps of luxury marketing, a comprehensive system that embraces all the touch points be'shy;tween luxuries and consumers. The 6Ps lays out an approach that will enable luxury marketers to better understand their customers -- and build longer-lasting, more profitable relationships with them.



About Winsper

Winsper, established in 2002, is the nation'ss premiere luxury marketing brand agency that has focused efforts on the ultra high-net worth affluent consumer. Jeff Winsper, founder, will be also a guest speaker on June 21, at 11:00 discussing the topic Maintaining the Quality of Your Brand as You Grow.



Winsper has an extensive list of luxury brand experience in a range of sectors including financial services (Ryan Beck, UBS), aerospace (Pilatus Aircraft, Hawker Jets, Bombardier FlexJet), destination and travel (One Key World) and retail boutiques (Everything But the Dog) and lifestyle (Moonrock Paper).



Winsper also has a practice focused on the c-level business leaders who often transcend the workplace into the home-space. Its understanding of this audience'ss work, home, play decision making process enables companies to identify the most effective manner to reach the audience.

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