↑ Grab this Headline Animator

Roamfree.com Marks First Birthday with MultiMillion Dollar Ad Spend

Leading accommodation booking website roamfree.com has launched a multi-million dollar advertising campaign harnessing the collective powers of online and offline marketing. Roamfree.com CEO Chris Dodd said the campaign marked an exciting phase of development for the company which celebrated its first anniversary only last month.

The $10 million media strategy includes:

* $6 million outdoor (billboards & transit)

* $2 million docket / voucher

* $1 million print

* $1 million online

Mr. Dodd said the campaign highlighted the flexibility required in meeting the challenges within a market undergoing exponential growth. "As a new company we have learned so much, so quickly that we have had to look outside our business plan and adjust our strategy along the way," Dodd said

"The challenge has been to harness the power of both online and offline marketing channels and integrate them seamlessly," Dodd continued. "Online channels, particularly search engines, are the most efficient at generating new customers while our branded media campaign builds repeat business into lifetime customer value and keeps travel top of mind."

Media enquiries:

Chris Dodd, CEO

http:www.roamfree.com

(07) 5582 1121

↑ Grab this Headline Animator

---

This article has been robotically scanned and tagged by Prnewsnow with the following search tags. No human manipulation of these tags take place.
| Aircraft | Tony Blackman | |

---

4893 readers online...

, Local News