Dax Moy, one of the UK's8217;s most respected health and fitness experts, today announced the launch of the first guaranteed results health and fitness service in Europe, in a move
designed to 's8217;wake up and shake up's8217; the health and fitness industry.
Moy, voted one of the UK's8217;s Top Fitness Professionals, said today 's8220;This guaranteed results concept is nothing new to my company. We's8217;ve offered a money-back guarantee for
years as a sign of our commitment to delivering on promises made to our clients, it's8217;s what has made us one of the UK leaders in personal training provision.
But now, we want to take that a step further and raise the bar on our entire profession and make guaranteed results a condition of service.'s8221;
The concept for Moy's8217;s results-guarantee is certainly not new. Many industries already offer 's8216;no-win, no fee's8217; agreements, designed to minimise client risk if results are
not satisfactory, but there has never been a guarantee like this and Moy predicts that the impact will hit the fitness industry 's8216;like an atomic bomb's8217;.
's8220;The move will certainly come as a major shock to the mainstream gym chains who earn millions a year with their stack 's8216;em high, sell 's8216;em cheap's8217; philosophies that
entice clients in with cut price memberships but offer little in the way of customer service's8221; says Moy, an industry veteran of 8 years.
It's8217;s refreshing to hear the UK's8217;s most expensive trainer, charging £120 an hour, stating 's8220;This will force the entire industry to finally deliver on our collective
promises and actually do what we say we can do, which will be no bad thing.
After all, if we's8217;re happy for people to put their money into our hands on the strength of a promised result, shouldn's8217;t we be prepared to give it back if that results
isn's8217;t forthcoming's8221;
But along with the promised results, Moy warns those who would use the guarantee as a get out clause to think again 's8220;Like any guarantee, this is a two way arrangement.
A personal trainer can's8217;t do your push-ups for you, run for you or eat for you. Only, active participation and 100% adherence to professional advice and good old honest sweat and
effort can bring about the results most of us are looking for and that's8217;s the guarantee that the client must bring to the table.
Any client willing to sign a guarantee to that effect will always be covered by the results guarantee. Those who's8217;re not need to ask themselves why they's8217;re bothering in the
first place's8221;
Tough talk indeed, but coming from the man who helped Pop-Idol winner Michelle McManus lose over 8 stones for last winter's8217;s 's8216;You Are What You Eat's8217; on Ch4, you
can's8217;t help think there might just be some method in his madness.