As the holidays approach, more and more people will be turning to the Internet for opportunities to donate to worthy causes, either directly or on behalf of loved ones.
The Internet can provide donors with a wide range of opportunities to help others quickly and easily. Americans gave $4.53 billion online in 2005 alone. To help guide and protect these
donors, the ePhilanthropy Foundation has prepared a list of 10 tips for online giving.
These tips are based on the ePhilanthropy Code of Ethical Online Philanthropic Practices, available online at www.ephilanthropy.org.
Online Giving Tip #1:
Know Your Charity
Make sure you have the exact name of the organization. Some charities or charity websites have names that sound similar and you need to make sure it's8217;s a legitimate nonprofit. Before
you give online you should be familiar with the name and reputation of the charity you intend to support. If in doubt check with your local United Way or Community Information Center,
they may be familiar with the charity.
Online Giving Tip#2:
Give to Legitimate Charities
Only give to charities recognized by the appropriate governmental body in their respective country. Look for the charity to explain their tax-exempt nonprofit (NGO) status in a FAQ or
similar area of their website. You should also be aware that some advocacy organizations are not allowed by law to issue tax deductible receipts, you may still wish to support their work,
however our advice is to understand before you make the gift what type of tax receipt you can expect.
Online Giving Tip #3: Feel Free To Ask Questions
Any legitimate charity seeking your support via the Internet or off line, will give you ample opportunities to ask questions and to learn about their mission. In the US you can learn a
lot about a charity by ask for the document the charity files with IRS each year called the 990 Form. Nonprofit organizations are required by law to provide this information when asked.
If you prefer you can find a copy already posted online at http://www.guidestar.org.
Online Giving Tip #4: Give Safely
Make sure the charity site uses encryption technology that ensures appropriate security for online donations and data transmission. Before entering any information you consider sensitive
(i.e. credit card number, personal identification data, etc), verify that the page requesting your credit card information is secure (encrypted). The letters https:// - rather than
http:// - should precede the page's8217;s URL and/or there should be an unbroken key or padlock symbol located in the corner of the web browser. If in doubt contact the charity by
telephone or by email before you provide the information online.
Online Giving Tip #5:
Consider Giving Directly
The Internet provides tremendous opportunities to support the charity of your choice directly. Don's8217;t get taken by 's8220;charity's8221; or 's8220;someone is in need's8221; chain
letters. E-mails that claim money will go to a specified charity each time the message is forwarded are not true. If your charity does not provide online giving opportunities at their
website, consider giving through http://www.networkforgood.org which provides all registered charities in the U.S. the ability to receive
online donations.
Online Giving Tip #6:
Demand Privacy
Check for a privacy policy concerning the use of your name, e-mail address or other personal information. Don's8217;t disclose personal information, such as your address, telephone
number, social security number, or e-mail address's8212;unless you know who's8217;s collecting the information and how they plan to use it.
Online Giving Tip #7: Keep Records
Print a copy of the final confirmation screen that appears when you have made your gift. In addition, keep a copy of your charitable gift confirmation email for your records. If you do
not receive a confirmation of the gift by email (and in most cases by mail as well), do not give to that charity online again, until you are certain they have brought their online
solicitation policies in line with these tips. In such cases, contact the charity to make sure they received your gift and request confirmation of the gift.
Online Giving Tip #8:
Look For Contact Information
A reputable charity will make certain contact information is readily available in case you need assistance with questions, problems, or service. The charity should provide one or more
ways to reach them off line as well as communicate with them directly online. Look for the charity's8217;s contact address, telephone, email address, etc.
Online Giving Tip #9:
Know How Your Money Will Be Used
The Internet provides charities with an opportunity to share more of their work with you the donor. You should be able to learn how the charity you contribute to plans to use the money
you give to help others and fulfill their mission. If you are not certain how the charity will use your charitable gift, ask!
Online Giving Tip #10: Request Regular Information
Your favorite charity should provide you an opportunity to hear about their work regularly. On their website or through email updates the charity should provide information about how they
fulfill their stated mission. These updates should be received on a regular basis and should not be tied only to requests for contributions.
The ePhilanthropy Foundation is a 501(c)3 nonprofit, education organization based in Washington, DC. It is the global leader in providing training to charities for the ethical and
efficient use of the Internet for philanthropic purposes through education and advocacy.