Smart Scents Puts Aromatherapy on Steroids



The Orion Group Ltd, a world leader in aromachology research and development, announced today that it will launch its innovative Scent Therapy product line to the US and Canadian market on March 24th, 2008.

Scent Therapy is the first in a new generation of aromatherapy products that use complex scent structures which are designed and engineered in a laboratory. These 'smart scents' are then blended with natural essential oils and infused in a small, transparent patch which delivers the mood-enhancing 'scent message' directly to the brain using the sense of smell. These scent messages condition the brain to respond in specific ways.

Scientists have long known that our sense of smell has a powerful affect on moods and emotions. Research has shown that certain smells can be used for controlling food cravings, alleviating stress, promoting feelings of relaxation, insomnia and enhancing sexual response. The science of smell has been at the forefront of medical research since it works naturally with the body without adding alien chemicals into the bloodstream.

"It's aromatherapy on steroids," says company CEO and President, Luke Vorstermans. "Aromas have been used for thousands of years to modify behavior. Scent Therapy is a new generation of mood management - the perfect fusion of science and nature. It provides a healthy, non invasive approach to managing the way you feel."

Each patch is impregnated with the company's proprietary scent formulas and worn on the wrist where it is discreet and easily accessible. A special release liner allows the scent to permeate through when the user inhales. A fresh patch is applied daily.

"Our patch technology is very sophisticated," says Vorstermans. "It's no thicker than Scotch tape and about the size of a thumbnail. We're the first to use this non transdermal technology to deliver aromas directly to the mood centers of the brain. It is designed to be absolutely safe and without side effects."

Scentuelle, (www.scentuellepatch.com) one of the hi-tech patches, was recently featured on America's top-rated TV talk show, The Rachel Ray Show.

The company is partnered with one of the world's foremost aroma scientists, Dr. George Dodd who designed and engineered the line of mood-enhancing formulas. Six Scent Therapy formulas have been under development for the past two years and recently went through the final testing stages.

"Health and wellness is a trillion dollar market," says Vorstermans. "With the increasing evidence of the side effects of pharmaceutical drugs, consumers want a safe alternative to insure their health and wellness. Scent Therapy is an exciting option for the health conscious consumer."

Discussions with major healthcare and private label companies, who see a huge market in the personalized aroma market, are well underway. Scent Therapy will be launched in Europe, Australia and Japan in early spring.





Smart Scents Puts Aromatherapy on Steroids