Research and Markets New Opportunities In Drinking At Home Total Number of Drinking Occasions at Home Forecast to Grow to 60 billion by 2009



May 13, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c17332) has announced the addition of New Opportunities In Drinking At Home to their offering.

Consumer spending in the off-trade is growing faster than in the on-trade, with the off-trade consumption of alcoholic drinks forecast to amount to US$213bn by 2008. Over the last few years, consumers have been seeking to boost the indulgence, luxury and quality of their at-home drinking experience. This report will identify emerging occasions and unmet consumer needs to capitalize on.

This report provides a comprehensive analysis of trends in consumer behavior and the subsequent impact of these changes on the drinking at home market in Europe and the US. An in-depth quantitative analysis of the drinking at home market is included in the report which reveals the most profitable occasions for manufacturers to target. Detailed Action Points are also included explaining how to most effectively target consumer groups with alcoholic drinks products that satisfy the drinking at home need.

Report Highlights:
The total number of drinking occasions at home is forecast to grow to 60 billion by 2009. The pattern is varied however, for example European consumers have a significantly greater number of at-home drinking occasions than their American counterparts

The growing need for high quality consumption experiences combined with the cocooning trend means that more consumers are seeking at-home indulgences that replicate on-trade quality

The on-trade environment is off-putting for many consumers. Limited choice, poor quality, steep price inflation combined with smoking regulations have all reduced the appeal of the on-trade. In our survey 50% of the respondents found the expensive nature of the on-trade an important discouraging factor

This report will enable you to uncover exclusive data on the size and dynamics of the drinking at home market in Europe and the US to capitalize on future developments. It will help you understand the drivers behind the drinking at home trend and how to target the emerging consumer behaviors and improve your marketing by giving you an understanding of the latest consumer trends to influence European and US consumers drinking at home habits.

For more information visit http://www.researchandmarkets.com/reports/c17332

Laura Wood
Senior Manager
Research and Markets
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Research and Markets New Opportunities In Drinking At Home Total Number of Drinking Occasions at Home Forecast to Grow to 60 billion by 2009