Madison Avenue Partners With Tokyos Marunouchi District To PromoteTravel...

The Madison Avenue Business Improvement District (BID) (http://www.madisonavenuebid.org/new/) announced today that it will be partnering with Tokyo'ss financial center, the Marunouchi district, to promote travel and shopping in both destinations through co-branded events, specialized tours and unique shopping offers. The Madison Avenue BID is working with the Mitsubishi Estate, which manages the Marunouchi district.

The partnership will be kicked off with an exhibit about Madison Avenue'ss history and current development in Tokyo. The exhibit will be displayed at the Marunouchi Building (http://en.wikipedia.org/wiki/Shin_Marunouchi_Building) on Naka-dori Street from June 18-24th. A few weeks later, Madison Avenue BID representatives will join Mitsubishi Estate leadership at an official signing ceremony in Tokyo.

In the beginning of August, Madison Avenue will hold a traditional Japanese Uchimizu ceremony (http://www.uchimizu.jp/eng.html) - a ritual sprinkling of water on sidewalks to cool down the area. The Marunouchi district holds an Uchimizu ceremony annually.

We are honored to be partnering with the Mitsubishi Estate and the Marunouchi District, said Matthew Bauer, President of the Madison Avenue BID. This is an international extension of the BID'ss high-impact services to the Madison Avenue retail community, conceiving and implementing marketing activities to better position Madison Avenue as the one of the world'ss premier luxury streets. This partnership brings together two of the most vibrant global shopping destinations, and it is designed to attract visitors and build loyalty to the areas.

Mr. Jo Kato, Chairman of Marunouchi Merchants's Association said, We look forward to having the Marunouchi district recognized internationally through this collaboration with Madison Avenue. Marunouchi used to be known only as a center of business, however, the newly-built Marunouchi Building has served as a catalyst and the entire area in the heart of Tokyo has now become known for its exciting retail opportunities as well as being a center of commerce. We would like to invite people from all over the world to visit.

In late September, Japan will be celebrating its Second Golden Week, a series of national holidays in which travel is officially encouraged. During this period, the Madison Avenue BID will encourage its stores to provide Japanese speakers who can serve Japanese clients as well as special offers for visitors.

About Madison Avenue:

Madison Avenue, on the Upper East Side of Manhattan, is North America'ss premier luxury district. Some of the most sought-after real estate (http://www.madisonavenuebid.org/new/locationmap.aspaction=locationMap's38;ThePCatID=6's38;ThePID=41) in the world, Madison Avenue features the flagship boutiques of the finest European and American designers, over one hundred world class art galleries, exquisite restaurants, dozens of spas and salons for exclusive pampering, six internationally renowned hotels, and the Whitney Museum of American Art (http://whitney.org/index.php). Madison Avenue exhibits timeless elegance with a contemporary flavor that is distinctively New York. This boulevard of understated charm is sure to entice your senses with indulgences from all corners of the globe.

About Marunouchi:

Marunouchi is located in the center of Tokyo, the capital of Japan, and runs north and south between Imperial Palace and Tokyo Station with an area of 1,200,000 square meters, almost 3 million acres. The commercial area features world class boutiques, clothiers and fine jewelers such as Hermes, Giorgio Armani, Coach and Tiffany 's38; Co., as well as approximately 750 fine restaurants and cafes specializing in diverse cuisines. Mitsubishi Estate Co, Ltd. has been a pioneer of urban development in Japan aiming to make Marunouchi into the most interactive town in the world. At this point one million visitors every day confirm the area'ss status as an exciting combination of culture and commerce making Marunouchi a great marketplace equivalent to the Shinjuku and Ginza commercial districts of Japan.

THIS HISTORY OF MARUNOUCHI

Marunouchi is located in the center of Tokyo, the capital of Japan, and runs north and south between the Imperial Palace and Tokyo Station with an area of 1,200,000 square meters or almost 3 million acres.

The history of Marunouchi began when Mitsubishi Company bought the area at the request of the Japanese government in 1890, and 4 years later, in 1894, the first Mitsubishi building was completed. Over the next few years the construction of office buildings continued until the 13 brick office buildings were called 100 meters of London in honor of the exotic 100 meter-long district Mitsubishi had created in the heart of Tokyo.

In 1914, the Tokyo Station opened for rail traffic and Marunouchi became the center of traffic and transport. More buildings were constructed along Miyuki Street which runs from Tokyo Station to the Imperial Palace.

The Marunouchi Building was built in 1923. At that point, Marunouchi had turned to the example of the American-style street lined with large buildings and the area was now called 100 meters of New York for its Manhattan-like function and appearance. This Marunouchi Building was the first office building in Japan to include a shopping district that allowed people to come and go freely. This epoch-making concept caused a great sensation and earned the name Marunouchi Business Center.

Since that time Mitsubishi Estate Company Ltd., the successor of Mitsubishi Company, has been a pioneer of mixed-use development, creating sophisticated urban areas throughout Japan. Today, the company is challenging itself to redevelop Marunouchi into the most interactive town in the world. More than a million visitors come every day to enjoy a commercial streetscape featuring world class boutiques, clothiers and fine jewelers from around the world including Hermes, Armani, Coach and Tiffany as well as approximately 750 fine restaurants and cafes specializing in diverse cuisines.

Marunouchi today is a great marketplace and is the equal of Shinjuku and Ginza, two other famous commercial districts of Japan.

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