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Following the successful launch of [yellow tail Sparkling White wine last fall, the brand today launched [yellow tail Sparkling Ros.

"As Sparkling Ros continues to rise in popularity, we saw an opportunity to give consumers a second YT sparkling wine that they can enjoy at any time," said Mark Lyle, VP of Marketing for [yellow tail wines. "Our Sparkling Ros wine is a fun and colorful twist on sparkling wine, and offers consumers a reason to 'always sparkle."

The new [yellow tail Sparkling Ros taste profile mirrors the family of [yellow tail wines, which are known for being fruit-forward, easy-to-drink, approachable and fun. The Sparkling Ros is a delightfully fresh, fruity and soft wine with aromas of fresh strawberries and spice, and hints of sweet cherries and tropical fruits.

The introduction of [yellow tail Sparkling Ros signals growing consumer interest in the category. According to AC Nielsen, sales of sparkling ros have risen in volume nearly 52 percent within the past year.

To celebrate the launch of its new sparkling ros, [yellow tail is searching for "America's Most Sparkling City." A survey conducted by Greenfield Online identified the top 10 most sparkling cities, which include Las Vegas, New Orleans and Martha's Vineyard. More than half of the survey respondents said that what makes a city sparkle is "breathtaking scenery" (61%) and "great night life" (53%). Americans are encouraged to cast their votes for the winner through June 15 at www.yellowtailwineusa.com.

[yellow tail Sparkling Ros Wine quick facts:

Availability: June 1, 2008

Suggested Retail: $10.99

Distribution: National

About [yellow tail

[yellow tail is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. In 2000, Casella Wines joined forces with another family-run company, W.J. Deutsch & Sons, to bring Casella wines and [yellow tail to the United States. The [yellow tail wine portfolio includes eight [yellow tail varietals [including Shiraz and Chardonnay), three blends and a Sparkling White wine. The [yellow tail The Reserve portfolio includes six varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail is everything a great wine should be; approachable, fresh and full of flavor.

Please drink responsibly.

Digital artwork furnished upon request.

Media:

April White / Lisa Bruno / Danielle Bagdzinski

Catalyst Public Relations

212.643.1068

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