Yahoo may be considered the second busiest search engine next to Google, but in the world of shopping, Yahoo surfers may also be the biggest spenders online and offline. According to Wayne Perry, president of SiCap Industries, Yahoo surfers spend 30% more than other consumers on average.
"We haven't figured out why, but our web stats show consumers referred by Yahoo definitely spend more money on our websites, and according to data collected from our retailers, yahoo
surfers also spend more money in the stores that carry our products. This has been a consistent theme for nearly three years," says Perry.
SiCap Industries manufactures natural OTC health products including the world's first hot pepper nasal spray known as Sinus Buster. Although SiCap distributes their products to nearly
10,000 stores worldwide, the company also runs a lucritive internet business with a number of websites offering natural health products online.
In 2003, SiCap began online operations with their first website: