Virgin Atlantic Airways (www.mckinney-silver.com) as the new agency of record for the airline.
McKinney (www.virginatlantic.com) began an advertising agency review for its US business on May 16. The review was conducted from the airline's US head office in Norwalk, CT by Elizabeth
Zea of Gilbert & Company.
For further information, please contact the Virgin Atlantic US Press Office at 203-750-2570 or visit www.mckinney-silver.com.
About Mediaedge:cia
Mediaedge:cia (MEC) is the first global communications planning and implementation agency. We get consumers actively engaged with our clients' brands, leading to higher relevant
awareness, stronger relationships and increased sales. Our services include communications planning, consumer insight and ROI, media planning and buying, interaction (digital, direct,
search, analytics), retail consultancy, sponsorship, branded content and entertainment marketing. Our 4,000 highly talented and motivated people work with local, regional and global
clients from our 220 offices in 76 countries. We are a founding partner of GroupM, WPP's media investment management group.
Contacts:
Brooke Lawer
Virgin Atlantic Airways
203-750-2570
Janet Northen
McKinney
919-313-4062