Fundraising Copywriter to Charities Dont Let Recession Fears Zapp Your Strategy



When the financial markets started their recent swan dive, financial mogul Warren Buffet made headlines by going on a major stock-buying spree. Renowned for his disciplined approach to investing, Buffett'ss decision was based on a thorough understanding of how markets work - in the long term.

And according to professional fundraising copywriter (http://www.pkscribe.com/html/nonprofit_copywriting.html) Karen Zapp (http://www.pkscribe.com/html/fundraising_writer_bio.html), this seemingly contrarian approach is one that charities and nonprofit organizations should emulate. People - donors - are being deluged by doom and gloom news on the economy. And they'sre starving for hope. Charities offer that hope: they offer a way for donors to feel good about themselves while helping a good cause.

But this is not simply about feeling good - it'ss based on an understanding of the long term perspective of fundraising. Citing a study by the Center on Philanthropy at Indiana University, Zapp points out that Americans have a proven track record for generosity regardless of the economy. Research has shown that, on average, charitable donations decrease only 1% during recessions, she says. The organizations that suffer most are the ones that get caught up in the hysteria and lose their focus.

So what'ss the answer Keep doing what works. Keep prospecting. Keep asking for money, volunteers, advocacy actions, asking people to join, and so on. In short, do the opposite of everyone else.

Zapp has two tips for fundraisers: First, in your fundraising (http://www.pkscribe.com/html/fundraising_copywriting.html) copy, focus on how the act of giving will enrich the donor'ss life at the same time it helps someone else through your nonprofit mission. Remind donors of the joy they'sll feel when they give. Secondly, shower your precious donors with praise. Look for new and frequent ways to show your gratitude. Donor cultivation (http://www.pkscribe.com/articles/thank_you_letters.html) is critical - especially in challenging times.

Karen Zapp, founder of PK Scribe, LLC, is a fundraising and sales copywriter specializing in uniquely written copy that not only touches readers at profoundly deep levels, but does so intellectually, emotionally, and personally. Her distinct delivery of this triple combination can generate high response rates for your fundraising and marketing campaigns. Nonprofit organizations and for-profit companies looking to increase return on investment of their direct marketing campaigns can contact her at www.PKScribe.com.





Fundraising Copywriter to Charities Dont Let Recession Fears Zapp Your Strategy