As of today organizations can integrate an application into their websites to enable consumer-generated innovation, a first of its kind solution for both SME and multinationals to solicit ideas, suggestions and innovation proposals. The.Next.Net, a Business 2.0 blog, calls it "Suggestion Box 2.0".
Jeff Crites, Fellowforce.com Director/North America, explains: "We started our platform for Open Innovation two months ago, and since then we've received ideas and suggestions for leading
brands worldwide. The idea for this new service is due in large part to a submission in our own innovation box. A Fellowforce 'Fellow', Marcel Heinkens of the Netherlands, suggested we
offer an Open Innovation widget for websites. Today, four weeks later, we're introducing the 'Innovate Us' button, enabling any business to welcome ideas from a global force of
innovators".
The 'Innovate Us' button is like a 'Digg-this' application for innovation, empowering and encouraging consumers to submit ideas to company controlled (Fellowforce enabled) innovation
boxes. "We prefer to call them Innovation Boxes because consumer participation is more than just a feedback tool", adds Crites, "it's a driver for innovation. And for companies, this is
like having a souped-up RSS aggregator to manage idea feeds."
The basic 'Innovate Us' button is free of charge and takes just minutes to install. Companies can upgrade for full facilitation, customization and complete open innovation box solutions.
With basic or premium, companies can easily manage ideas from submission to implementation. Consumers can see status reports on their submissions, so the process is transparent between
parties. And soon, Fellowforce will launch an Innovation Forum, giving companies the option to take 'Innovate Us' ideas into the open for feedback from Fellows.
A number of companies are proud to be early adopters. Mario van Stijn, Marketing & Sales Manager of FloorWindo International (http://www.telmeclothing.com/) founder Kevin Shane, a Business Week 2006 'Top 25 Entrepreneur Under 25', jumped at the chance to use the
service. As did Forrest Kolb, CEO of BizzFlip (