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Industrial Myth Named PR Agency of Record for Akaza Research

Akaza Research announced today that it has named Industrial Myth, a full service PR and Market Development firm as its Agency of Record. Industrial Myth will provide Akaza Research with a full service public relations and market development program.



Cal Collins, President and Chief Executive Officer of Akaza Research said, 's8220;We are thrilled to have Industrial Myth on board. Industrial Myth brings years of experience with technically oriented firms like Akaza and has an outstanding record of obtaining national and international press coverage for a diverse roster of companies in the emerging technology community. As our company enters into its full commercialization stage, we are now embarking on an aggressive program to dramatically increase our exposure in the clinical research community.'s8221;



's8220;We are very excited to be working with Akaza Research and look forward to implementing a comprehensive media communications strategy for this company,'s8221; said Steve Glines, Creative Director at Industrial Myth. 's8220;We strongly believe that this leading edge clinical research software company is now well positioned to attract significant attention from the media, the investment community as well as the clinical research community.'s8221;



Akaza Research, a leading provider of open source clinical trial software, is headquartered in Cambridge, Massachusetts. Supported by the National Institutes of Health (NIH), Akaza has developed and commercialized OpenClinica, the preeminent open source clinical trial data collection and management software. Akaza is bringing Open Source Software solutions into the mainstream of the clinical research enterprise by making high quality, standards-based solutions accessible for private and public research. Akaza Research provides support, training, and consulting services to its customers worldwide. See www.akazaresearch.com.



OpenClinica's8482; is an open source web-based software platform that enables sponsors and investigators to manage clinical research data in multi-site studies. It facilitates protocol configuration, design of case report forms, electronic data capture, and study/data management.

OpenClinica supports HIPAA and 21 CFR Part 11 guidelines and is designed as a strictly standards-based, extensible, and modular platform. OpenClinica v1.0 was released in late October 2005 under the GNU Lesser General Public License (LGPL). See www.OpenClinica.org.



Industrial Myth is a PR and marketing firm based in Littleton Massachusetts. Industrial Myth maintains a practice specializing in emerging technology, product marketing and investor relations. At Industrial Myth it's8217;s our mission to tell an intriguing story that will resonate with your customers and draw them to you, your company and your products. It's8217;s not good enough to just have a better mousetrap -- you need a more compelling story. You need a story that will be told and retold. It's8217;s not just advertising, it's8217;s not just marketing, it's8217;s not just corporate design 's8230; it's8217;s everything. It's8217;s an industrial myth and that's8217;s magic. See www.industrialmyth.com.

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