↑ Grab this Headline Animator

North Star Destination Strategies has Expanded its Nationwide Reach...

North Star Destination Strategies has expanded its nationwide reach, adding Claude Singer as its Community Brand Strategist for the East Coast. In that capacity, Claude will spearhead all North Star eastern community accounts, bringing to bear his expertise in brand strategy as well as issues and priorities relevant to cities in that part of the nation. Claude is based in New York City and Hartford.

North Star, headquartered in Nashville, TN, is the nationwide leader in community branding having helped more than 90 communities across the country discover, define and design their unique and relevant identity. To read more about these BrandPrint projects visit http://www.northstarideas.com/northstar-work.htm.

I'sve worked with communities coast to coast, says North Star CEO Don McEachern. Understanding a community'ss regional influences is a critical component to the success of its brand. Claude'ss offers North Star a unique combination of strategic marketing skills and regional expertise. To learn more about North Star Destination Strategies's approach to Community Branding visit www.northstarideas.com.

We are looking forward to working with more communities in the East, Don continues. North Star recently partnered with Providence, RI, on the development of its brand, and the creative energy and enthusiasm found in that city was inspiring. We think it is indicative of the mindset of the region. To read more about the Providence BrandPrint project visit http://www.northstarideas.com/community/c-Providence.htm.

Claude'ss experience in brand strategy is far reaching, including his most recent position as partner in Lippincott'ss Brand Strategy Practice. There, he led brand strategy engagements for clients across varied industries with diverse strategic needs including brand positioning, naming, brand architecture and brand voice. He also worked as both director of marketing and senior vice president for Siegel and Gale in New York and as chief marketing officer for CCG.XM, a subsidiary of Cordiant Communications. An accomplished writer and speaker, Claude also teaches a graduate class in branding strategy at the University of Hartford.

I am thrilled with this opportunity to put my skills to work on behalf of the small and mid-sized communities that form the backbone of this nation, explained Claude. I love the idea that a strong brand identity can help shape the future of a community, improving the lives of the people who live, work and play there. I know the cities of this region, value their diverse assets and challenges, and look forward to developing strategic programs for their individual needs.

↑ Grab this Headline Animator

---

This article has been robotically scanned and tagged by Prnewsnow with the following search tags. No human manipulation of these tags take place.
| Forward | Pay Forward | pay forward foundation |

---

4895 readers online...

, Local News