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Growth in RFID and GPS Integration Market Spurs Expansion of AppLocation...



Gary Hartwig, President and co-founder, AppLocation Systems Inc., the developer of


(http://www.applocation.net/web/technology) MOBILEFusion , announced today that Harry Mercer has joined the company as chief executive officer (CEO) effective immediately.



Hartwig states, "We have been through exciting times with the successful launch of MOBILEFusion, a mobile resource management platform that integrates RFID and GPS and are staged for rapid growth. We are delighted to have Harry's breadth of experience to guide us through expansion."



Hartwig will continue to serve as AppLocation's President with a focus on operations and customer service excellence. Mercer will assume overall company leadership (http://www.applocation.net/web/about) and report directly to the AppLocation Board of Directors. His primary focus as CEO with AppLocation will be growth, strategy and investor relations.



After a successful career in progressively senior leadership positions with known innovator in the telecom and information technology sectors, NBTel (now Bell Aliant), Mercer has performed key roles in technology innovation and growth strategy development with Advantera Communications Inc., and Atreus Systems Inc., Innovatia Inc., Mariner Partners Inc., xwave and Telus.



Mercer concluded, "I have the highest regard for what Gary and his team have built. MOBILEFusion represents a key advancement in location-enabled integration for supply chain (http://www.applocation.net/web/articles) visibility and has been well received by reference clients in the market. AppLocation's first rate technology development and solutions delivery team combined with a strong client-focussed culture and commitment to client, partner and supplier relationships has been its hallmark. I look forward to building on that foundation to drive to the next performance level."



About AppLocation Systems Inc.:


AppLocation delivers Mobile Resource Management (http://www.applocation.net/web/solutions) solutions linking GPS, RFID, real-time locating system (RTLS) and location-based services(LBS) on a single platform to deliver end to end supply chain and in-transit visibility.



MOBILEFusion is a carrier grade platform that enables location sensitive solutions to link directly to telecom networks, line of business and mobile applications such as inventory, billing and order entry. The convergence of RFID, GPS (http://www.applocation.net)and LBS requires a next generation wireless plug and play platform to drive adoption of asset location for supply chain logistics. AppLocation uses its expertise in location based services and its web-based MOBILEFusion platform to track assets wirelessly improving our client's logistic and supply chain business decisions on land, on water, and in the air.



AppLocation, and MOBILEFusion are either registered trademarks or trademarks of AppLocation Systems Inc. in Canada, the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


For more information:


Gary Hartwig,


250-220-7122


info@applocation.net


www.applocation.net






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