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Vendavo Receives Positive Rating in Leading Analyst FirmsMarketScope...

Vendavo's174; (http://www.vendavo.com/), the leading provider of business-to-business (B2B) price optimization and management software, announced today that it received a Positive rating from Gartner in the report MarketScope for Price Optimization and Management Software for B2B. The report, which was published July 31, 2009, evaluates vendors across a number of criteria including overall viability, product and services, customer experience and product strategy.

We are very pleased to receive a positive rating from Gartner in this comprehensive MarketScope report, said Al Crites, chief executive officer of Vendavo. It is exciting to see the tremendous value that our customers across industries are realizing from their use of Vendavo pricing solutions. We are committed to developing innovative pricing software and best practices that provide tangible and measurable results for our customers.

According to Gartner, despite the recession, the B2B market for price optimization and management software continued to mature and expand in 2008, growing by about 20 percent. Gartner notes that the price optimization and management market continues to expand despite poor economic conditions, largely due to growing recognition of the potential value such applications pose in helping companies defend margins and revenue, and realize efficiencies with pricing processes. Gartner further concludes that the potential for this market is considerable because defining and defending optimal prices is a fundamental imperative for enterprises that are responsible for producing returns for stakeholders.

Vendavo is the leading provider of pricing software for business-to-business companies worldwide. Vendavo price optimization and price management solutions (http://www.vendavo.com/solution1.html) help B2B companies improve profits by 10 percent to 30 percent of sales by giving them true enterprise-wide control of their entire pricing process. The solution combines pricing science, pricing best practices and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Vendavo pricing solutions are used globally by leading companies in chemicals, high-tech, industrial manufacturing, consumer products, mill products and distribution industries.

To access the complete Gartner report, compliments of Vendavo, please visit www.vendavo.com.

About Vendavo

Vendavo is the leading provider of pricing software for business-to-business companies worldwide. Vendavo price optimization and price management solutions help B2B companies improve profits by 10 to 30%. The solution combines pricing science, pricing best practices, and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Vendavo pricing solutions are used globally by leading companies in chemicals, high-tech, industrial manufacturing, consumer products, mill products and distribution industries. SAP resells the Vendavo solution as SAP Price and Margin Management by Vendavo.

To learn more, or to request information, visit www.vendavo.com

About MarketScope

The MarketScope is copyrighted 2009 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner'ss analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The MarketScope for Price Optimization and Management Software for B2B report was published on July 31st, 2009 and authored by Michael Dunne.

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