American Tire Corporation Launches Tire Awareness Program



American Tire Corporation (ATC) is pleased to announce that its Tire Awareness Program has been launched, free of charge, for all the mines using Colorado OTR tires up to 59/80R63 worldwide.

In today's mining industry, the immediate demand for giant OTR tires has become very difficult to supply. With the influx of various brands into the OTR tire market, it becomes quite difficult for end-users to identify the quality suppliers from the numerous quick fix-short-term money seekers.

ATC well understands OTR tire users' need. ATC's responsiveness allows its customers to remain on schedule eliminating costly downtimes and the in-efficiency of short supplies. ATC and its working teams are ready to provide an unparalleled asset that the industry has been longing for...Quality and Commitment. Their manufacturing teams are doing their best to constantly improve our Colorado tire's design, construction, quality-control, and availability all the time. Our marketing and sales team spans the globe in an effort to ease the rapidly growing demand for OTR tires. Our technical service team is there to provide the quality hands-on support that no other companies are offering.

Further, ATC is ready to provide its customers with the tools they need to increase production and ultimately improve the bottom line. ATC provides all of its mining customers with a full in-depth "Tire Awareness Program" which is aimed towards highlighting proper procedures and etiquette when dealing with the tires on site and involves everyone from the top down.

The program's focus is unlike anything the industry has seen. It is a full integration of departments with one core focus - tire performance. Mr. Tom Stephenson, the onsite Technical Director, mentions, "With the current shortage showing no signs of loosening its grip it is critical that tires are taken care of properly. We have created an integrated approach that includes all parties ever involved in the life of a tire on site...from procurement to service...everyone plays a role."

Mr. Rodney McClain, one of the marketing leaders for ATC's Colorado OTR tires, says, "We are very excited about our Tire Awareness Program. It will give our mining customers a chance to implement an encompassing culture of teamwork with the main focus being placed on tire longevity and safety."

Mr. Brad Harris, another marketing leader for ATC's Colorado OTR tires, adds, "This new Tire Awareness Program will revolutionize the current shortage situation. We are aiming to reduce tire related costs across the board while at the same time keeping trucks producing at an increased rate. The program will allow our customers to see the positive results of really taking care of the tires...and we will be there with them every step of the way."

ATC has been preparing the official launch of this global Tire Awareness Program since June 2007.

With objective to become the largest and best manufacturer for 63" and 57" tires, American Tire Corporation is a well-established OTR tire manufacturer which has had several "firsts" in the OTR tire industry. For more information, please check its website at http://www.americantire.us.





American Tire Corporation Launches Tire Awareness Program