Corvest Names New Vice President of Retail Channel Sales

Corvest, parent company of retail supplier Market Identity and top-20 promotional products suppliers Adva-Lite, Toppers and It's All Greek To Me, today announced the appointment of Dennis Sherman as Vice President of Sales for Market Identity, the company's retail division.

According to Samuel F. Rossa, Corvest's President and CEO, "Dennis will make an excellent addition to our leadership team. Because of his background and extensive experience in retail channels and specialty markets, we expect great things from Dennis and are looking forward to seeing the results his expertise will bring to Market Identity."

Market Identity, owned by Corvest, focuses solely on collegiate licensing and retail channels. When asked about the perceived conflict between the company's core competence in the promotional products arena and Market Identity's focus on retail channels, Rossa replied, "Corvest fully respects the traditional distributor selling channels in the promotional products industry. Our promotional products subsidiaries are separate entities from Market Identity. As a result, Dennis will be selling to a separate group of customers who, like promotional products distributors, are resellers. Unlike our promotional products distributor customers, however, Market Identity's customers are resellers in the retail channel."

Based at the Corvest corporate office in Largo, Florida, Sherman is primarily responsible for developing greater retail sales penetration in the eastern United States. In the coming weeks, Sherman will begin to assemble a sales team who will focus on targeted regions within the east coast division.

Sherman brings with him a vast amount of experience in sales and marketing management. Sherman earned a Bachelor of Arts from the University of Maryland.

About Corvest:

Owned by one of the world's leading private investment firms, Corvest owns and operates three multi-million dollar promotional products suppliers -- Adva-Lite, Toppers and It's All Greek To Me -- and the highly successful retail supplier Market Identity. Specializing in plush toys, souvenirs and executive gifts, Market Identity is also authorized to produce licensed college merchandise. Originally created to sell to colleges and universities, it has now grown to provide a wide variety of retail items for grocery stores, camps, nationally recognized bookstores and convenience stores. For more information, please visit www.corvest.com, www.marketidentity.com www.toppersllc.com, www.advalite.com or www.iagtm.com.

Corvest Names New Vice President of Retail Channel Sales

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Corvest Names New Vice President of Retail Channel Sales

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