Novascotia.com Uses Online Videos to Increase Online Tourism Experience



Strolling through an Annapolis Valley vineyard, taking in the ocean views from Cape Breton'ss Skyline Trail and listening to the Celtic music of Nova Scotia is now just a mouse-click away thanks to a new series of video stories on Nova Scotia Tourism'ss website novascotia.com.

The Nova Scotia video gallery and the recently updated novascotia.com website form a key part of Nova Scotia Tourism'ss 2007 campaign strategy, designed to position the province as a must-see Canadian destination for today'ss well-connected traveler. The website includes short, streaming videos designed to give tourists the opportunity to sample Nova Scotia'ss many offerings, well before they decide to visit.

We'sve seen a significant shift in how today'ss tourism consumers are making their purchasing decisions, said Nova Scotia Tourism Executive Director Lloyd Banfield. In a world where the customer receives information on their terms, the consumer has become the hunter, not the hunted. Nova Scotia Tourism'ss 2007 campaign was developed with this new reality in mind. Through three overlapping strategies, including a courtship strategy, gateway strategy and core experience strategy, Nova Scotia is being positioned as a target for potential visitors from around the world.

Currently, there are 17 Flash videos on novascotia.com. The videos focus on the province'ss core tourism experiences, which include cuisine, history, music, outdoors, seacoast and urban experiences. Through a variety of images and sounds, as well as dialogue from local tourism operators and recent visitors, the videos bring the Nova Scotia tourism experience to today'ss travelers.

This is a major step forward in how we market Nova Scotia to the world, said Banfield. People who visit Nova Scotia are well aware of what our province has to offer: over 7,600 kilometers of rugged coastline, breathtaking landscapes, charming towns and cosmopolitan cities, and people who truly enjoy sharing it with others. The challenge has always been in sharing this information with those who have yet to visit us. With Nova Scotia Tourism'ss 2007 campaign, we'sre overcoming that challenge, reaching out to those who have yet to visit our province and convince them that we'sre a destination second-to-none.

Tourism is a $1.3 billion industry in Nova Scotia, having welcomed 2.1 million visitors in 2006 and employing over 33,000 Nova Scotians.

Media are encouraged to experience Nova Scotia Tourism'ss new videos by visiting www.novascotia.com .

For more information, including interviews, please contact:

Tim Winchester
Colour
(902) 722-3247
tim(at)colour.ca





Novascotia.com Uses Online Videos to Increase Online Tourism Experience