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Lead Management and SaaS Insights Presented at VentureWire Technology...

B2B marketing automation (http://www.marketo.com/b2b-marketing-resources/marketing-automation.php) company Marketo today announced that CEO Phil Fernandez will share Software as a Service (SaaS) and lead management insights and best practices this week at two premier Silicon Valley events: VentureWire Technology Showcase 2008 and SIIA OnDemand. As CEO of the fastest-growing lead management software vendor in the industry, Fernandez will discuss selling strategies for on-demand software and explain why lead management is critical for Marketing and Sales alignment (http://www.marketo.com/b2b-marketing-resources/sales-marketing-alignment.php) to drive revenue.

I'sve built my career delivering groundbreaking technology solutions for marketers, and at Marketo we'sve merged technology innovation with ease of use to deliver a solution that'ss right for today'ss marketers, said Fernandez. Marketing automation software like Marketo Lead Management (http://www.marketo.com/b2b-marketing-resources/lead-management.php) is essential for growing revenue without growing cost in today'ss economy, and Software as a Service enables us to offer these capabilities in an easy-to-buy and easy-to-use package. I'sm looking forward to discussing both selling strategies for on-demand software and its applications for increasing revenue at this week'ss conferences.

The VentureWire Technology Showcase takes place on November 18-19 in Redwood City, CA and features 75 top U.S. startups, as well as keynote speakers and panelists from The Wall Street Journal, Amazon.com and Google. VentureWire editors voted on the most innovative and promising tech industry startups and only the top selections were invited to present. Fernandez will present on Tuesday, November 18th at 12:00 p.m. and 12:45 p.m.

SIIA OnDemand is the industry'ss only comprehensive conference that focuses on enabling and delivering SaaS. The event takes place from November 17-19 in San Jose and will feature keynotes from SaaS pioneers including Marc Benioff, chairman and CEO of salesforce.com and Anthony Lye, senior vice president of Oracle CRM. Fernandez will speak at 11:30 a.m. on Wednesday, November 19th on the Self Service Sales panel.

A 27-year Silicon Valley veteran with the scars (and several IPOs) to prove it, Fernandez is on a mission to spark a Revenue Revolution with on-demand software. At Marketo, Fernandez specializes in helping businesses drive more revenue by enabling Marketing and Sales to collaborate on a unified revenue cycle. Fernandez speaks regularly at industry events with a goal of helping companies find practical ways to apply technology to boost revenue.

About Marketo    

Marketo (http://www.marketo.com/) provides B2B marketing automation (http://www.marketo.com/) software that translates marketing spending into revenue. Our award-winning lead management software (http://www.marketo.com/b2b-marketing-software/lead-management-software.php) features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Driven by a relentless focus on customer success and the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo'ss on-demand marketing products are easy to buy because they don'st require complex implementation or upfront fees, easy to own because they don'st require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration.

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