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Saugatuck CEO McNee Leads Two Panels at SIIA OnDemand Europe 2009Conference



As SaaS and Cloud Computing continue to grow in importance despite the current economic climate, providers and customers alike are increasingly challenged to evolve their business and technology models to leverage these important solution and infrastructure models. These and other issues will be discussed at length at the upcoming SIIA OnDemand Europe conference to be held June 9-10, 2009 at the Hilton Hotel, in Amsterdam, Netherlands.



On Tuesday, June 9, Saugatuck Technology founder and CEO Bill McNee will lead a panel of expert industry executives in a lead panel entitled Revenue Cannibalization, or Extension - which will examine the key strategies, tactics and best practices that traditional ISVs are successfully (and sometimes not so successfully) deploying as they embrace a SaaS model. Many providers face similar challenges as they shift their core focus from being product-led to being service-led - some under hybrid business / technology models, others cutting the cord and fully transforming their businesses. But equally of importance are the cultural, operational and organizational shifts that must occur to truly be successful.



Joining Mr. McNee on this Day 1 lead panel are three senior executives who are deeply down the transition curve, including Jeremy Roche, CEO, CODA, Eilert Hanoa, CEO, Mamut, and Heinz-Paul Bonn, Chairman and CEO, GUS Group.



On Wednesday, June 10, Saugatuck'ss McNee will host a Day 2 special presentation and panel discussion focused on SaaS Integration. As SaaS dramatically evolves beyond its early roots to become fully interwoven into enterprise architectures, integration - whether data, process or workflow related - becomes critically important for user success. However, is integration merely a user issue that needs to be confronted and addressed by users, or an issue that SaaS providers need to uniquely own and manage



After two short opening presentations, the presenters - Simon Peel, SVP Strategy, Cast Iron, and Annrai O'sToole, SVP Integration, Workday - will join Mr. McNee to discuss the true value of integration and what are the most appropriate approaches that providers and users should take.



SIIA OnDemand Europe provides a terrific opportunity for strategists, executives, and managers of software and services providers to get real-world insights about what works and what doesn'st, stated McNee. This is very much in keeping with the SIIA'ss mission of peer learning, as the principal trade association for the software and digital content industry.



Information about SIIA OnDemand Europe can be found at www.siia.net/ondemandeurope/2009/.



About Saugatuck Technology Inc.


Saugatuck Technology Inc. provides market strategy consulting and subscription research services to senior executives, information technology vendors, and investors, combining strategy development, business planning, and market intelligence with first-hand research of executive technology buyer trends.



Founded in 1999, Saugatuck is headquartered in Westport, Connecticut (USA), with offices in Silicon Valley and in Germany. For more information, go to www.saugatech.com, or call +1.203.454.3900 in the US, or +49.6123.630285 in Germany. To request a briefing with our analysts, contact Chris MacGregor at chris.macgregor(at)saugatech(dot)com.






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