↑ Grab this Headline Animator

Truth Serum Makes an Appearance on CBS Survivor

Last week'ss episode of the popular reality show Survivor employed the same type of methodology as AMS's own REALYST tool. Host Jeff Probst called the Survivors in for their first challenge and asked them questions like Who is most trustworthy and Who has lived up to his/her potential least First, each team member wrote his or her own answer on a tablet, and in the second round of play, they chose the player the other members thought would garner the most votes. The best guesser won a luxurious feast and swimming getaway.

Applied Marketing Science uses this same type of approach, dubbed Truth Serum, in its REALYST application. Rather than apply a one-for-one vote counting methodology, REALYST determines whose votes should receive the most weight based on how accurately they can predict how the others will vote. Similar to how a stock market functions, the participants with the best ability to forecast the actions of others, earn the biggest returns. Based on research conducted at MIT, Truth Serum is being applied as part of REALYST, to evaluate ideas generated by companies through a number of vehicles, including IDEALYST brainstorming sessions, suggestion boxes, and online bulletin boards.

About Applied Marketing Science

Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate best practices into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

http://www.ams-inc.com/index_npd.asp

↑ Grab this Headline Animator

---

This article has been robotically scanned and tagged by Prnewsnow with the following search tags. No human manipulation of these tags take place.
| Training | Training Environment | human machine interface |

---

4891 readers online...

, Local News