Michigan Society for Healthcare Planning Marketing Presentation Highlights the Redesigned Approach for Healthcare Email Marketing

May 18, 2005 -- Michigan Society for Healthcare Planning & Marketing will be highlighting the new approach to healthcare online marketing, presented by Geonetric, at their Spring Conference on May 20th, 2005. Ben Dillon, Vice President of Strategic Services for Geonetric, explains how hospital web sites are only one part of the online marketing mix and that there is a huge, untapped opportunity to interact with patients and health consumers through this medium.

The presentation outlines new trends and tools for email marketing, identifying best practices when executing healthcare email marketing campaigns and covering some methods for getting your message into your prospects inbox. "Patients and health consumers have less time to find the information they need," said Dillon. "When hospitals utilize web technologies to make it easier to interact with the organization, it creates a permanent interconnection between that patient that's hard to break."

The presentation was also highlighted as Geonetric's April Webinar, "The E-marketing Mix", on April 19th and 26th at 2:00 pm CST. Interested registrants that would like a copy of the presentation or signup for future Webinars can visit the Geonetric site at http://www.geonetric.com.

Geonetric provides hospitals and health systems with online content management and information management systems. Their premier solution, VitalSite, automatically interrelates information throughout a hospital's website to offer each site visitor with a targeted, relevant site experience.

About the Michigan Society for Healthcare Planning & Marketing
The Michigan Society for Healthcare Planning & Marketing is the premiere professional society for healthcare communicators in Michigan. Whether in healthcare PR, marketing, advertising or public affairs, MSHPM provides benefits that can enhance your career. If interested in becoming a member, please visit contact Michelle Hornberger at 248-551-6405 for more information.
About Geonetric

A healthcare web technology company founded in 1999, Geonetric is focused exclusively on advancing the way hospitals interact and communicate with their markets, including patients, physicians, employees, executives and payors.

Through its products and services, Geonetric provide hospitals and health systems with the online tools necessary to increase patient satisfaction, improve patient/physician communications, generate direct revenue and streamline internal processes - advancing the industry towards the goal of achieving complete eHealth.

For further information, visit the company at http://www.geonetric.com.




Michigan Society for Healthcare Planning Marketing Presentation Highlights the Redesigned Approach for Healthcare Email Marketing



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