TriMark Publications Announces the TriMark Point of Care Testing Conference...

TriMark Publications (http://www.trimarkpublications.com/conferences/

Who Should Attend:

- Point of care companies.

- In vitro diagnostic companies.

- Biotechnology companies.

- Medical device manufacturers.

Leaders from the Following Areas Will Greatly Benefit from Attending:

- Laboratory leaders.

- Hospital CFOs and CSOs.

- Point of care and in vitro diagnostic companies.

- Business development.

- Strategic planning and development.

- Technology development.

- Marketing.

- Research and development.

Key Themes:

- A critical examination of key emerging technologies applicability to point of care.

- Formation of successful alliances.

- Partnering of emerging technologies with point of care diagnostics.

- Transitioning from laboratory in vitro diagnostics to point of care diagnostics.

Questions Answered in the TriMark Conference:

- What will the POC market be worth by the end of the decade

- Which market segments will drive POC market growth

- Which new technologies will reach the POC market in the next 2-3 years

- How is technology innovation impacting the dynamics and ownership of the POC industry

- What are the key challenges in gaining acceptance of new technologies by users, payers and regulators

- How is technology innovation facilitating the transition of POC testing into standard healthcare practice

Top Five Reasons To Attend the TriMark Conference:

- Discover the POC sectors with the greatest prospective growth, ensuring you can successfully align your future strategies with predicted success.

- Evaluate the competitive dynamics of the POC market and understand the changing relationship between IVD companies and the POC testing sector.

- Identify the key players in the POC market, recognize lucrative partnering opportunities and benchmark your strategies against the leading players.

- Assess opportunities and challenges faced by diagnostic companies in gaining acceptance of innovative technologies by payers, regulators and users.

- Understand the factors driving growth of the point of care market, which represents over 30% of global in vitro diagnostics sales.

Registration Fees for the Conference:

- Early-Bird Registration Fee (before Sept. 28, 2007) is $750.

- Standard Registration Fee (after Sept. 28, 2007) will be $995.

- At-the-Door Fee (on October 22, 2007; subject to seating availability) will be $1,295.

Important Notice

The statements contained in this news release that are forward-looking are based on current expectations that are subject to a number of uncertainties and risks, and actual results may differ materially.

Contact:

TriMark Publications, LLC

212.265.9877

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