MERGE Rx Announces New Educational Series for Brand Managers



MERGE is proud to announce an interactive educational series aimed at improving interactions with medical professionals. Brand Managers are looking for new ways to reach their audience and increasingly finding that older techniques are less effective. With more interactions taking place over the Internet this series aims to demonstrate industry trends, tools and techniques to get the most out of interactions with medical professionals.



The landscape is changing; the same techniques are not as effective. Brand Managers understand they cannot stop their traditional strategies, but are looking to augment their existing approach. This series looks to address these issues and offer Brand Managers an alternative says Joseph Puopolo, Director of Marketing from MERGE.

Sign up for this series is available online at www.mergerx.com/landscape. The first seminar in this series will be taking place on June 28th and titled 'sDrastically Improve the Quality of Your Interactions's.

During this series, MERGE will be working in conjunction with several industry experts to get multiple perspectives on issues faced this space. We recognize a shift in the marketplace. Brand Managers are facing new challenges and are looking for ways to reach the medical community. MERGE is offering tools and techniques to address the changing landscape- stated Melanie Brown, Senior Vice President of Sudler & Hennessey

This multipart series will address the many issues faced in the pharmaceutical industry. We are soliciting feedback on the issues and challenges faced by Brand Managers and incorporating their challenges into these seminars. Says Joseph Puopolo

MERGE continues to come up with industry leading solutions and techniques to improve non-personal selling though their multi-channel marketing platform.


About MERGE Rx: MERGE Educational Series

MERGE Rx uses the web in ways you never thought possible - communicate, share, and drive business. The only limitation is how big you dream. Define your biggest marketing challenge and let our team show you a world of possibilities.

MERGE Solutions is a dynamic company that assists pharmaceutical organizations achieve broader interaction with the physician base. While traditional interaction methods are becoming less effective, MERGE Rx goes beyond the traditional approaches. MERGE Rx drastically improves the quality and duration of interactions with physicians, Key Opinion Leaders (KOLs) and other medical professionals. MERGE Rx provides multiple offerings such as a self directed detail or interactive roundtable discussions to foster greater collaboration and communication. MERGE Rx goes beyond the traditional offerings by capturing and reporting all interactions in a centralized database while aligning those results to marketing activities.

MERGE Rx delivers personalized messaging based on customer segmentation, thereby increasing the productivity and performance of marketing efforts. Whether your organization is launching a new brand or executing a tactical campaign, MERGE Rx'ss integrated analytics allow for real-time reporting to observe and respond to activities before they become trends. MERGE Rx ensures you maximize profits and while increasing interaction within your target market.

MERGE Rx (http://www.mergerx.com[www.mergerx.com) is a MERGE Solutions (http://www.merge-solutions.com[www.merge-solutions.com) brand.

Press Contact:

Joseph Puopolo, Director of Marketing, MERGE
PHONE: 416-588-9011 ex. 222 E-MAIL: joseph.puopolo @ merge-solutions.com





MERGE Rx Announces New Educational Series for Brand Managers