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the1shanti Flexes Skills at MTV Desi South Asian Journalists Association...



The1shanti was undoubtedly the highlight of 's8220;Desis in Hip Hop,'s8221; a showcase of South Asian rappers hosted by MTV Desi on July 14 at the South Asian Journalists Association's8217;s 12th Annual Convention.



The1shanti flexed his skills on the mic performing selections from the 's8220;New Calcutta's8221; mixtape, as well as international hits 's8220;Punjabi 5-0's8221; and 's8220;Supafly Bindi.'s8221; During an intimate question and answer session with SAJA journalists, the1shanti also discussed the future of hip hop and his own place in it.



's8220;I stand at the crossroads between P. Diddy and Deepak Chopra,'s8221; the1shanti said during the Q&A portion of the event. 's8220;I make music everyone can vibe to.'s8221;



Introducing the language of hip hop to English and non-English-speaking audiences is a responsibility the1shanti embraced as frontman for the internationally renowned Dum Dum Project (DDP). With DDP, the1shanti has twice been MTV Asia's8217;s 's8220;Artist of the Month's8221; as artists on Sony Asia.



's8220;Hip hop's8217;s everywhere you look. It's8217;s the first genre of music that samples every global culture,'s8221; the1shanti said. 's8220;It has always been a global phenomenon. It just took a minute for people from certain parts of the world to catch on.'s8221;



's8220;Desis in Hip Hop's8221; represented the first formal introduction of South Asian rappers to South Asian media. The1shanti was featured on a panel, which also included Boston-based MC Kabir, and New York's8217;s Chee Malabar. Although the three rappers shared in common a South Asian background, each performed with his own distinctive flow and style.



The event was moderated by Basement Bhangra's8217;s DJ Rekha with input from Bad Boy Entertainment's8217;s Jay Gatzby. The program also featured snippets from 's8220;Brown Like That,'s8221; a documentary about South Asians in hip hop directed by MTV producer Raeshem Nijhon.



The showcase marked the1shanti's8217;s final performance promoting the 's8220;New Calcutta's8221; mixtape, a collaborative vision of Flatbush Junction Recordings, hip urban clothing company Desi Threads and New York-based Komposit Entertainment fusing a trendsetting sense of fashion and groundbreaking sound in music to take South Asian culture in new directions. The 's8220;New Calcutta's8221; mixtape can be downloaded in mp3 format for free at www.desithreads.com.



In the coming months the1shanti will be gearing up for the fall release of his much-anticipated solo album, India Bambaataa. Upon the album's8217;s release, the1shanti will be embarking on a nationwide promotional tour, supported by Flatbush Junction.



About Flatbush Junction Recordings: Founded in the spring of 2005 as a subsidiary of Laskar Music, Flatbush Junction Recordings is an independent label working hand-in-hand with artists to help them achieve their own vision of music and an individualistic sound. India Bambaataa, the1shanti's8217;s debut album and a Flatbush Junction release, is slated to hit stores nationwide in early October. For more information on Flatbush Junction's8217;s artists, the1shanti and urban singer Marko Dutta, visit flatbushjunction.com.






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