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Doctor First to Add Omega3 to Chocolate

Imagine getting a daily fix of chocolate and omega-3 fatty acids in one yummy product. That's8217;s the premise behind the new Choco-Omeg line of chocolates (bars and boxed pieces) from Dynamic Chocolates. The line recently made its debut in a number of Canadian pharmacies, and Dynamic is working now to sell U.S. retailers on the merits of its new premium, functional chocolates. Official US launch date: August 28th, 2006 at the Diet, Nutrition & Vitamin ECRM show in Illinois.



Those who are followers of nutrition news may know that omega-3 fatty acids, found in fish oil and flaxseed among other sources, are associated with a variety of health benefits, and that most people don's8217;t get an adequate supply through diet alone. Omega-3s are not associated with great taste, however, so arriving at a palatable formulation for the chocolates took some doing.



Fortunately, Dynamic had the right person for the job's8212;Gale Rudolph, Ph.D.'s8212;an experienced R&D professional with a background in both the food industry and the nutritional supplements business. Rudolph spent nearly two years arriving at a formulation that artfully blends premium Belgian chocolate with omega-3 fatty acids and a variety of other vitamins, minerals and phytochemical compounds.



There are three varieties's8212;each formulated with Omega -3 from Martek/DHA, to deliver a specific benefit. The Memory Formula (chocolate with an orange flavor) includes 55mg choline to promote healthy memory and brain functions; the Calcium Formula (milk chocolate with rice crisps) boasts 500 mg of calcium per bar; and the Cardio Formula (dark chocolate with raspberry pieces) contains 200 mg of Omega-3s, which are associated with heart health.



The primary target audience is health-aware adult women, most of whom are at least somewhat knowledgeable about the potentially therapeutic benefits of the ingredients found in the chocolates, explains Sam Macdonald, Dynamic's8217;s vice president of marketing and sales.



The company is seeking placement in the nutrition bar section for the Choco-Omeg bars. A bar will sell for $2.49 each. All are marketed under the brand name Choco-Omeg, and will be supported by national and regional consumer campaigns.



Contact: Sam Macdonald at 604-515-3666 or Dr. Gale Rudolph at 801-756-6916.

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