Majority of the baby boomers is no longer in the childbearing age. However, as "Echo Boomers", children of the baby boomer generation start families, the market for infant wear is one of the key segments driving overall growth in the children's wear sector. Children, as a group with considerable product awareness, have emerged as a force to reckon with. Endowed with greater media sophistication, a result of exposure to computers, cable television and cellular phones, the children of today are more market savvy, a quality so conspicuously absent in the earlier generation of kids. Europe and United States are the largest regional markets, together accounting for over 65% share of the global children's apparel market (excluding footwear). Current market value of children's wear in United States stands to be more than 50% higher than that in the early nineties. With sales estimated at US$10 billion, Germany represents the single largest European market for Children's wear.
Children's fashions increasingly reflect adult fashions, as more and more kid's wear becomes miniaturized versions of adult clothes. Several clothing designers are adapting adult trends and making them more appropriate for children. Children's apparel with sports themes and logos, is particularly popular. Children are also increasingly influencing parental spending on products ranging from clothes and footwear to sophisticated devices. The market is bolstered by a rise in disposable income and limited family size, resulting in higher per capita spending. Despite a decline in birth rate in mature markets such as North America, Europe and Japan, per child expenditure has increased significantly. Increasing affluence in developing markets such as China and India also contributed to market expansion.
The market is fragmented at the global level and is characterized by the presence of local, national and few international players. Major players in the market include Phillips-Van Heusen Corporation, Ralph Lauren, Oshkosh B'Gosh, William Carter, Gap, Gymboree Corp, Gerber Children's wear, Esprit, Fruit of the Loom, Tommy Hilfiger, The Warnaco Group, United Colors of Benetton, VF Corporation and others.
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Global Childrens Wear Market to be Worth $147 Billion by 2010 According to New Report


