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Halo Pets Wins World Taste Championship LivALittles Declared BestTasting...

Halo, Purely for Pets (http://www.halopets.com/), a leading holistic pet care company, announced today that their Liv-A-Littles natural dog treats and cat treats have been declared the world'ss best-tasting pet treat by the American Masters of Taste. The Liv-A-Littles chicken treat was reviewed in a triple-blind competition by a panel of independent chefs. The evaluators were not told who manufactured the treat, what the product variety was, or the other evaluator'ss scores or comments.

The jury was headed by Chef Jesse Sartain, the founder of the organization. The judging was a part of the ongoing World Taste Championships, founded in 1989 with the establishment of the Chefs in America Awards Foundation, whose professional Board Members gather weekly to conduct taste tests on a variety of foodservice and retail grocery products.

We commend the culinary commitment of the staff of Halo, Purely for Pets for the excellence and innovation of their product line. We applaud them, said Sartain.

Liv-A-Littles are made with just one ingredient: 100% whole meat chicken. No fillers, carbohydrates, sugars, artificial colorings or flavorings, just great tasting chicken.

We'sre thrilled to be awarded this honor by the American Masters of Taste, said Alan Kerzner, President of Halo (www.halopets.com). Liv-A-Littles, and all Halo products, are made from all natural ingredients of the highest quality. For Liv-A-Littles, to receive the distinction of best tasting just proves what we'sve known all along: all natural ingredients aren'st just healthy, but taste better too, which is great news for all of our four legged friends!

Halo believes in reading labels, and recommends all consumers read every label to get familiar with the ingredients used. All Halo products are made with natural ingredients, which have many benefits for our pets including helping to prevent of obesity, skin disease, coat issues, while assisting a number of other physical benefits associated with pet health.

Halo Liv-a-Littles gourmet treats are available at Petco, Whole Foods, your neighborhood pet and natural store, and at www.halopets.com.

ABOUT HALO, PURELY FOR PETS's174;

For twenty years, Halo, Purely for Pets's174; has created holistic pet products of uncompromising quality. At Halo, we believe nutrition is the single most important factor in the quality of a pet'ss life. With it, good health follows. By staying as close to nature as we can, we have seen phenomenal changes take place in the lives of thousands of pets and the owners who love them.

Since Halo'ss inception, the company has been an active advocate helping conscientious pet owners better understand how nutrition plays a role in their pet'ss health and vitality. Named for our belief that pets are our little angels, Halo continues to develop innovative and high quality pet products which help pet-owners better love and care for their extra member of the family. In 1986, Andi Brown founded Halo, Purely for Pets's174; after her cat Spot was plagued by digestive problems, skin irritations and excessive shedding. Andi soon learned that all of Spot'ss symptoms were a direct result of nutrients lacking in his diet. Finding premium cat foods seriously lacking, she created a stew made from all natural ingredients and Spot was soon cured of his ailments and healthy again.

In March 2008, award-winning talk show host and comedienne, Ellen DeGeneres, became a part-owner of Halo, Purely for Pets's174;. At the same time, the company also expanded its line of all-natural pet food and pet care products. The company also expanded distribution with a variety of major retail chains such as Whole Foods and Petco, as well as thousands of independent pet specialty and natural outlets.

For more information, please visit: www.halopets.com

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