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Millennium Helps Pendaflex Make Everyday Earth Day with Earthwise

Millennium Communications Inc., a full-service integrated marketing communications company has been selected by Esselte, parent company of Pendaflex -- one of the world's premier manufacturers of organizational solutions, to boost brand awareness of Earthwise, a complete line of 100% recycled filing products made with 50% post consumer fibers.

The primary objective of the new marketing initiative is to re-introduce the Earthwise brand to a larger demographic of consumers while strengthening brand loyalty and driving sales. In addition to leveraging the equity of the Pendaflex brand, Millennium's strategic recommendations focused on increasing awareness of this environmentally friendly line of office products through education, humor and relevance. Arming consumers with another way to make earth friendly choices everyday, at home and in the workplace, was the ultimate goal.

The strategic solution implemented to meet these objectives was the creation of an animated Earthwise flash banner that has launched on the Pendaflex web site (www.pendaflex.com). The banner introduces Carrie and Bill, the environmentally conscious and not so environmentally conscious office workers who demonstrate the impact that one small change can have on the planet. Carrie "Saves The Office" by choosing Earthwise. The creative is campy, fun and educational.

"We consider it an honor to be able to align ourselves with a company like Pendaflex" said Pat Macri, Millennium President. "They are changing the way that they do business in order to help consumers change the way that they live their lives. Being environmentally conscious is no longer just a fad, it is a way of life. The consumer mindset is shifting and Millennium is dedicated to developing communications strategies and tactics that support consumers in making this shift."

"We are really proud of the Earthwise brand and we know that consumers are actively seeking out these earth friendly products" said Elizabeth Higgins, Esselte Mgr. E-commerce and Web Marketing. "We selected Millennium to help us with this initiative because they have demonstrated that they can reach and influence consumer behavior at the most critical point in the customer lifecycle, the point of purchase."

About Millennium Communications

Founded in 1993, Millennium Communications is an integrated communications company specializing in marketing, advertising, promotional strategy, interactive development and managed hosting. Our multidisciplinary staff works together to bring a broad range of skills to every engagement to deliver superior results.

Millennium is headquartered at 6900 Jericho Turnpike, Syosset NY 11791. For more information, please contact the team at 516.882.8080 or by email at contact @ millenniumweb.com.

To explore how Millennium can help your company enhance its interactive marketing efforts, please visit Millennium Communications at www.millenniumweb.com.

About Pendaflex:

Pendaflex is one of the world's premier manufacturers of organizational solutions, bringing innovation, efficiency and style to workplace and home settings. Committed to simplifying consumers' lives, Pendaflex produces a broad range of filing and organizational products, as well as provides solutions and resources through www.IHateFilingClub.com and www.PendaflexLearningCenter.com. Located in Melville, NY, Pendaflex is the principal U.S. brand of Esselte Corporation, a $1.2 billion office products company with subsidiaries in 27 countries and distribution in more than 120 countries. More information about Pendaflex can be found at www.Pendaflex.com.

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