Sortprice Data Reveals that Electronics Still a Top Choice for Most Holiday Shoppers



Despite the lagging economy and a consumer emphasis on frugality this holiday season, electronics and big ticket items have been dominating shoppers's online searches in the days following Thanksgiving, according to data released today by Sortprice.com.

Consumers are being more careful and thorough with their overall shopping habits thus far, but it appears they'sre continuing to target the same items--digital cameras, flat screen TVs, MP3 players, video game consoles--as in previous years, said Doron Simovitch, Sortprice.com co-founder and CEO.

Sortprice had a 32 percent increase in traffic on Cyber Monday 2008 over last year, indicating many shoppers continue to turn to the internet looking for bargains. As a gauge of consumer trends, the company has compiled data on all searches on the site between Black Friday and Tuesday, December 9 to determine which products and categories are the most popular in 2008:

TOP OVERALL PRODUCT SEARCHES

Canon Digital Cameras

Garmin GPS

Nintendo Wii

Lego Star Wars

Apple Ipod Touch

Samsung Plasma TVs

Elmo Live

Nintendo Wii Fit

KitchenAid Mixers

Macbook Pro

Booties

Ugg Boots

TOP OVERALL PRODUCT CATEGORIES

Digital Cameras

MP3 Players

Women'ss Boots

TOP INDUSTRIES AND TOP SEARCHES FOR EACH:

Electronics:

Canon Digital Cameras

Apple Ipod Touch

Sony Blu-Ray

Samsung Plasma TVs

Garmin GPS

Toys:

Elmo Live

Lego Star Wars

Leapfrog Leapster

Little Tikes Riding Toys

FurReal Friends

Computers:

Macbook Pro

Lenovo Notebook

Samsung LCD Monitor

Apparel:

Ugg Boots

Satchel Handbag

Nike Shox

Booties

Leather Jackets

Home 's38; Garden:

Waffle Makers

Digital Photo Frames

KitchenAid Mixers

George Foreman Grills

Tool Sets

Cookware Sets

Simovitch also noted that several products have increased in popularity over the past year and are being targeted by consumers substantially more in 2008, including Sony Blu-Ray Disc Players, Digital Photo Frames, and Garmin GPS Systems.

Visit Sortprice'ss Holiday Gift Guide for more information on all these products:

http://www.sortprice.com/holidaygiftideas.html

SortPrice.com founded in 2004, has grown into one of the internet'ss most popular shopping search engines. With advanced search technology and a simple interface, the site features millions of products from thousands of merchants nationwide. Learn more at http://www.sortprice.com.

Editor'ss Note: Sortprice.com can provide members of the media with similar up-to-the-minute data queries on its most popular product searches and consumer trends this holiday shopping season. Information can be sorted by categories and products and broken down by individual states if needed. To request a specific data query, please contact Dave Felipe at 212-461-2204 or dave at sortprice dot com.

Link to HTML version of this release: http://www.sortprice.com/docsshow=data_reveals_that_electronics_still_a_top_choice_for_most_holiday_shoppers





Sortprice Data Reveals that Electronics Still a Top Choice for Most Holiday Shoppers