Visible World Raises $25 Million to Support Surging Demand For Its Intelligent Television Advertising Platform

Visible World, creator of the leading advanced video advertising technology platform, announced today that it has secured $25 million of C round funding. This latest round of funding is led by new investors Adams Street Partners and AllianceBernstein. Existing investors Comcast Interactive Capital, Dawntreader Ventures, Grey Ventures, Leucadia National, Marketing Services Risk Surety, Time Warner, and Viacom all participated fully, with Comcast Interactive Capital also increasing its stake. Visible World will use its new funding to support recent growth in demand for its technology - growth that has already broadened the company's client roster to include 7 of the top 10 automotive companies, 8 of the top 10 media companies, 4 of the top 6 cable and telecommunications companies, and various major national brands such as Lenovo, Sears, Kmart, and Wendy's.

Visible World is the market leader in advanced video advertising technology, offering a revolutionary platform that enables advertisers to create and deliver an intelliSpot -- an intelligent television spot that automatically edits and swaps content on-the-fly, permitting advertisers to present the right message to the right viewer at the right time. Visible World's products enable advertisers to dynamically customize their television ads at the national, local, and household levels, as well as for an online audience. Over 200 advertisers use Visible World's solution and tools to manage their campaigns and make real-time changes to offers, products, and creative content based on a variety of factors such as household profile, local geography, programming, time of day, and weather.

Already the industry leader in applying automation to traditional television and household addressable advertising, Visible World is now extending its advertising customization technology into emerging areas such as switched digital video, personal video recorders (PVRs), video on demand (VOD), online video, and IPTV.

"Visible World is the most promising company we've seen in the television advertising space today," said Jamie Kiggen, Senior Vice President of AllianceBernstein, one of the most active investors in the media space. "To hear Visible World's clients describe the efficiencies and capabilities that the company has brought to their businesses - and the associated impact on their advertising efforts - is powerful. We are looking forward to supporting the company's continued growth as they expand their ability to enable targeted, customized message management across traditional and emerging video media."

Adams Street Partners is known for investing in companies that introduce automation and technology into industries that traditionally rely on manual processes. "We are very excited to join industry leaders Comcast, Time Warner, and Viacom who have accelerated Visible World's rollout of Internet-like targeting and customization for television, which is still the broadest and most powerful marketing medium around. We all recognize that Visible World is the only company in this field that has the scale and breadth of deployment to meet the needs of advertisers. With partnerships with Comcast, Time Warner Cable, Cablevision, Viacom, FOX, AETN, TVGuide, Doubleclick, and others, Visible World is changing the video advertising landscape," said partner Tom Berman.

Visible World's announcement comes on the heels of other exciting activity in the advanced advertising field. The announcement of new creative initiatives for programming network upfronts, the launch of Google TV with Dish satellite, and the recent announcement of Project Canoe, the cross-MSO initiative to roll out a common advanced advertising platform, are all expected to accelerate Visible World's expansion.

"We are thrilled to have attracted such strong commitment from leaders in the financial, advertising, and media worlds at this exciting time in the industry. The additional investment in Visible World is another vote of confidence in our ability to deliver solutions for advertisers and media sellers. The support is also another acknowledgement of the need for a common intelligent platform to dynamically customize and target video messages across media," said Seth Haberman, CEO of Visible World. "We look forward to using these funds to support our rapidly growing base of partners and clients."

ABOUT VISIBLE WORLD

Visible World provides a complete, cross-platform solution for electronically creating, delivering, and monitoring dynamically customized video advertisements within any media plan. Visible World's intelliSpot solution enables advertisers to edit and swap their content on-the-fly, automatically, anywhere and anytime the spots run, to reflect the time, location, and context in which the advertisements appear. Visible World was founded in 2000 by advertising and media veterans and is based in New York, NY. www.visibleworld.com

Contact Information:

Marina Steinberg

212.739.1943

marinas @ visibleworld.com




Visible World Raises $25 Million to Support Surging Demand For Its Intelligent Television Advertising Platform



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