New Online Magazine Uses Web 2.0 to Provide Video Tutorials to Marketing Executives

The 60 Second Marketer, an online video magazine targeting busy marketing executives, officially launched its site this week. The Web site (http://www.60SecondMarketer.com) uses the latest Web technology to provide 60-second video tutorials with tips that help executives stay up-to-date on the latest marketing trends.

The Web site, supported by WKV, Inc., the parent of some of the site's sponsors and advertisers, takes advantage of Web 2.0 and streaming video technology to connect users with other members of the global marketing community.

"Most executives don't have time to read lengthy white papers about the newest trends in marketing," said Jamie Turner, the site's editor and founder. "We're using streaming video to provide quick, actionable information that can be put to use immediately. Plus, we're tapping into the Web 2.0 community by encouraging visitors to provide content to the site, similar to Wikipedia, YouTube and MySpace."

News about the site is spreading quickly among the global business community. A beta launch last week drew visitors from the U.K., Canada, India, Australia, Malaysia, Pakistan and Italy. Plans are for the Web site to continuously update the videos with new content on an ongoing basis.

About The 60 Second Marketer:

The 60 Second Marketer is an online video magazine for busy marketing executives who want to stay current on the latest marketing tools, tips, trends and techniques.

The site has a video library of 60-second tutorials on the latest trends in marketing. Video titles include "What are the most common search engine mistakes", "How consumers think" and "What are the 10 forbidden words in an e-mail subject line"

Visitors from around the globe contribute to the site. They help provide feedback on the video tutorials and also provide written scripts and articles detailing the latest trends in marketing. Contributors include CEOs, CMOs, authors, Ph.D.s and marketing executives who want to share their expertise with other members of the marketing community.

For more information, contact:

Jamie Turner

Editor

The 60 Second Marketer

678-313-3472

Jamie.Turner @ 60SecondMarketer.com.




New Online Magazine Uses Web 2.0 to Provide Video Tutorials to Marketing Executives



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