Avitage and iCentera Team to Offer BestinClass SalesEnablement Solution that Enables SMBs to Sell More within Weeks



he power of two best-in-class SaaS vendors combine to provide affordable 360-degree sales enablement. Avitage, www.avitage.com a multimedia and sales-enablement company, and iCentera, www.icentera.com provider of on-demand portal software for sales enablement, announced today the integration of their two respective sales-enablement systems to provide a comprehensive and cost-effective solution for SMB customers.

We'sre very pleased to have accomplished this integration, states Jim Burns CEO of Avitage, now with one combined application customers are provided a single solution for improving knowledge transfer and customer communications. Nowhere else can a customer find all of the capabilities that our collective offering provides.

Craig Nelson, CEO of iCentera, couldn'st agree more, In today'ss selling environment, it has become essential to enable sales with just-in-time multimedia training delivered via targeted portals to ensure that direct and channel sales are at their best. The integration between our products allows our customers to bring to life compelling messaging using the Avitage multimedia management and production services. There is no doubt our clients sell more and gain greater returns on their training and marketing investments because of the power of our best-in-class solution.

Through the combined offerings of the Avitage multimedia management system and the iCentera 360-degree sales enablement portal application, customers realize:

>    Quicker ramp-up time for new reps

>    Improved sales conversations that lead to higher win rates, average sales sizes and margins

>    Better call preparation and more-productive selling time

>    Leveraged use of sales-support people

>    Sales reps selling value over price

>    Tailored, relevant customer communications that create better relationships

>    Better customer experience

Other general-purpose systems manage documents or enable portals, but do little to drive more-effective selling. They also require significant development effort and ongoing support resources.

This offer is unique in the way business people can easily communicate with sales, partners and customers by managing documents and multimedia objects, as well as instantly assemble and deliver tailored, relevant documents and multimedia programs.

Specific capabilities include:

>    Intranet sales portals that allow business professionals to manage, organize and deliver highly relevant content

>    Extranet channel partner and customer portals to deliver a consistent marketing voice across the entire enterprise and beyond

>    Knowledge repositories as collections of content organized to guide sales to quickly understand, deliver and track content

>    Multimedia management for PowerPoint's174;, audio, Flash's174; and video with automatic conversion of PowerPoint and audio into Flash modules in a unique database system

>    The ability for business professionals to select, assemble and deliver custom shows as PowerPoint, multimedia Flash, MP3 (podcast), web meetings and to PDA devices

>    Usage metrics at the user, document and category levels

>    Content-management services combined with collaborative tools and real-time analytics

>    Webinar support services

>    Multimedia production services including PowerPoint, audio, Flash and video

>    Web-meeting support for sales and sales support

To view a high-resolution version of the embedded video, click here:

http://www.youtube.com/watchv=6VpuLTEpBLE's38;fmt=18

About iCentera

iCentera is the leading provider of on-demand portal software for sales enablement. Our web-based software as a service increases sales revenue through a marketing, sales and customer messaging vehicle. Our hosted solution quickly enables business users to deliver intranet sales portals along with extranet channel partner and customer portals to deliver a consistent marketing voice across the entire enterprise and beyond. The iCentera service has over 125,000 subscribers that leverage our Portals for Mortals's174; approach. iCentera provides automated content management, portal creation and built-in trend and behavior analytics through a cost-effective implementation that is running and available within days.

For more information, please visit www.icentera.com or cal us at 1.866.556.1288.

About Avitage

Avitage (name derived from audio-video montage) is a business communications services company. We help companies enable users to communicate internally, with sales channels and customers using tailored, dynamic, multimedia communications to capture attention and motivate behavior change. Through unique ways to create, manage, deploy and deliver custom multimedia communications, our customers produce high volumes of professional quality, re-usable, modular, multimedia assets, with development times measured in minutes, hours or days at costs well below traditional production methods.

We are unique in the way we enable the business front line to instantly assemble and deliver custom multimedia shows that are tailored to the specific interests of each audience. This creates a competitive advantage that increases win rates, reduces sales cycles, increases selling time--all while lowering selling costs.

For more information, please visit www.avitage.com or call us at 781.522.8000.

's174; PowerPoint, Flash and Portals for Mortals are registered trademarks of their respective owners.

C Copyright 2008 iCentera, Inc. and Avitage, Inc. All rights reserved.





Avitage and iCentera Team to Offer BestinClass SalesEnablement Solution that Enables SMBs to Sell More within Weeks