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Big Screen Big Battery Life Sony Launches New NWZA820 Series WALKMAN...



Sony expands the innovative WALKMAN family of digital media player (http://www.sonystyle-europe.com)s with the easy-to-use NWZ-A820 series of WALKMAN Video MP3 players. Delivering superb audio and video quality, it's packed with advanced WALKMAN features, extra-long battery life, a large 2.4-inch screen and quick connection by Bluetooth stereo to enhance today's digital lifestyles.



Slim, light and beautifully styled, the NWZ-A820 series is offered in a choice of four colour variations (black, silver, gold, and pink). Three storage sizes are available. The NWZ A829 (16GB) can store an incredible 62 hours of video plus sound or 3,800 songs. The NWZ-A828 (8GB) boosts this to 30 hours 40 mins of video/audio or 1,850 songs. The NWZ-A826 (4GB) can store up to 15 hours of video or 925 songs.



The NWZ-A820 (http://www.sonystyle-europe.com) series lets you enjoy your personal media collection on the move for longer. Generous battery life allows up to 10 hours of video playback or 36 hours     of uninterrupted music playback. Even with Bluetooth stereo enabled, playback stretches to 7 hours of video or 15 hours of music.



The clear, bright 2.4-inch QVGA screen on all models supports super-smooth video playback at up to 30 frames per second with excellent contrast and colour reproduction. For extra flexibility, videos and photos can be viewed in any screen orientation (left, vertical, right) to suit personal tastes. Photo collections can also be viewed as slideshows accompanied by your chosen music track.



Support for Bluetooth stereo opens up an exciting world of wireless connectivity options to enhance your enjoyment of digital media on the move. The NWZ-A820 series can stream audio files and track/artist data through a Bluetooth stereo enabled micro hi-fi such as the Sony CMT-HX70BTR and CMT-HX50BTR. (CMT-HX90BTR in UK)



If you're out and about, it's easy to enjoy a high-quality digital music experience via your Bluetooth headphones such as the Sony DR-BT50 or a Bluetooth in-car head unit like the Sony MEX-BT5100. A conveniently placed button on the side of the player allows one-touch connection to other Bluetooth devices.



In common with all WALKMAN (http://www.sonystyle-europe.com) models, the NWZ-A820 series supports a broad range of media formats. These include security-enhanced Windows Media Audio (WMA), copyright-free AAC, MP3 and Linear PCM music formats, plus JPEG files for photos. High quality video codecs support playback of AVC (H.264/AVC) Baseline Profile and MPEG-4 video files.



The NWZ-A820 series is perfect for enjoying your personal media collection as well as podcasts and video content downloaded from sharing sites on the web.


    


Certified for Windows Vista, the new range also carries Microsoft's 'PlaysForSure' logo, indicating compatibility with a wide range of certified online content providers. It's easy to transfer files from a connected PC to the NWZ-A820 series via Windows Media Player 11, simple drag-and-drop file management or using supplied Sony Media Manager for WALKMAN software.



"We are continuing to add products to our WALKMAN portfolio that offer customers the flexibility and freedom to choose how they download and manage their digital music content, which only open standards can provide", said Paul Gyles, Strategic Product Manager for Audio Marketing at Sony Europe. "And now with added Bluetooth compatibility in the NWZ-A820 series, it's never been easier to enjoy your music on the go, without the hassle of wires."



Superior sound of WALKMAN is assured by four 'Clear Audio' Technologies. The supplied 13.5mm EX headphones feature extra-large driver units for dynamic playback with extended frequency response and solid, powerful bass. The Sony-developed Digital Sound Enhancement Engine (DSEE) restores high frequencies that are degraded by audio compression for more natural sound that's closer to the original source. Clear Stereo prevents audio signals from leaking between left and right channels, resulting in a cleaner, more widely separated stereo soundstage. Furthermore, Clear Bass strengthens low frequency reproduction without adding distortion that conventional equalizers can impose on the signal. Even richer audio is provided by a choice of effect settings including a 5-Band Equalizer, VPT Acoustic Engine and Dynamic Normalizer.



While it's packed with advanced features, the NWZ-A820 series is easy to use with an intuitive on-screen menu plus improved play and search functions. Super-quick scrolling makes it easy to search for the right track when you're in a hurry.




Availability


The WALKMAN NWZ A820 series [NWZ-A826 (4GB), NWZ-A828 (8GB) and NWZ-A829 (16GB) is available from April 2008. It is available to pre-order now at sonystyle-europe.com



Two further models are also available. The NWZ A826K (4GB) and NWZ A828K (8GB) come supplied with Sony's DR-BT21G Bluetooth headphones to create a truly 'Wireless WALKMAN' package for the ultimate in high quality, wire-free listening on the move. For even greater flexibility, the headphones can also be used with mobile phones and other Bluetooth compatible devices for a wider choice of wireless listening experiences.


Approximate video recording time at 384 kbps / audio 128 kbps.


4 minute song recorded at 128 kbps.


10hrs of video playback with Bluetooth stereo switched off. 7hrs of playback with Bluetooth stereo on. 10hrs (or 7hrs) of video playback are approximated in MPEG-4 384 kbps and when the brightness of the common setting is set to "3".


     36hrs of music playback with Bluetooth stereo switched off. 15hrs of music playback with Bluetooth stereo on. 36hours (or 15 hours) of music playback times are approximate in MP3 128kbps and when all of the Equalizer and the VPT are set to "None", all of the DSEE, Clear Stereo, Dynamic Normalizer and the new song pop up are set to "Off," and screensaver type is set to "Blank".


WALKMAN is a registered trademark of Sony Corporation. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.




NOTES TO EDITORS



Environmental Info


Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:



Environmental


Information: 3Ps     



For more information, please contact:


Silke Schild, Corporate Communications, Sony Europe


silke.schild@eu.sony.com / +44 (0)1932 816 507



About Sony:


Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.



In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period.



For more information on Sony Europe, please visit sony-europe.com


and sony-europe.com/presscenter.






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