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Eyespot Customizes User Generated Content Playground for Advertising...

Eyespot (www.eyespot.com) (UGC). The system allows for the creation of interactive video campaigns that will associate brands with both Hollywood and other professionally produced content. It will debut at exhibit number 223 at ad:tech Chicago, the leading interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. At ad:tech, the industry's thought leaders will discuss new advertising opportunities and trends, such as the convergence of professionally produced content and UGC in the online space.

Follow the Eyeballs

In the rapidly evolving Internet economy, Eyespot's Media Campaign Manager is a market first that empowers the creative industry and communities to initiate their own interactive video sharing campaigns directly with consumers. The unmitigated appeal of UGC is available alongside a significant array of premium content supplied by producers, networks, studios, and record labels to engage with new customers, increase brand recognition (www.eyespot.com) and marketing firms. This online suite requires no technical expertise and is an easy-to-use administrative content management system that only requires the oversight, leadership, and decision making of a brand manager or marketing director.

"Over the past twelve months, iconic brands like Lucas Films' 'Star Wars,' the NBA, and Sony BMG Entertainment have relied on Eyespot's technology to bring them closer to their customers and fans," said Marcus Peterzell, Co-President of Eyespot's agency of record, AWE, a division of Omnicom Group, Inc. "Their technology engages brands and advertisers in a more intimate relationship that is truly more meaningful, rewarding, and responsive."

Never before have agencies had direct control over video campaigns without a developer or third party to negotiate and mediate. The platform was custom built to be easy to use and accessible to brand managers as the existing Eyespot portal is to users.

Featuring precise reporting, as well as insightful analysis of how users respond to content, the system dramatically reduces the time to implement a sophisticated online media campaign, which includes both professionally produced as well as user-generated content (http://www.eyespot.com

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