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Winners of Sixth Annual Eyeblaster Creative Awards Announced

Eyeblaster, the global leader in integrated digital marketing services and technology, has announced the winners of its Sixth Annual Creative Awards. Seven interactive campaigns were honored for their creativity and performance at last night's awards ceremony, held in New York City. Each winning campaign made innovative use of Eyeblaster's online advertising technology to create attention-grabbing and highly effective interactive ad campaigns.

From thousands of North American and International campaigns served through the Eyeblaster Ad Campaign Manager platform, top honors went to:

- Campaign Excellence Award: MEC Interaction Global Services for Sony Ericsson

- People's Choice Award - North American Division: Pixelpusher, TBWA, Meldmedia for Nivea

- People's Choice Award - International Division: Netthink for Adidas

- Judges' Choice Award - North American Division: Goodby, Silverstein & Partners for NBA

- Judges' Choice Award - International Division: Netthink for Adidas

- Effectiveness Award - North American Division: Goodby, Silverstein & Partners for NBA

- Effectiveness Award - International Division: Avenue ARazorfish for NSPCC

Begun in 2001, the Eyeblaster Creative Awards aim to honor the most creative and visually engaging interactive ad campaigns enabled by Eyeblaster technology. This year, from thousands of noteworthy online ad campaigns, finalists were selected by a panel of judges and then voted on by the online advertising community. The distinguished panel included:

- Tina Aufiero, visual artist and teacher, former Director of BFA Design & Technology Program at Parsons School of Design

- John Cosley, Director of Digital Marketing,Twentieth Century Fox Home Entertainment

- Felix Middleton, Operations Director of FEREF Digital - the leading communications agency for the entertainment industry

- Steve Rappaport, Director of Knowledge Solutions, ARF and principal author of the Online Advertising Playbook (Wiley 2007)

- Ashley Ringrose, co-founder of Soap Creative - an interactive agency based in Sydney, Australia

- Emily Riley, Advertising Analyst, JupiterResearch

"As online advertising technology continues to evolve, we're witnessing exciting advances in digital creativity; the very best were honored by the Eyeblaster Creative Awards," said judge Steve Rappaport, Director of Knowledge Solutions at The Advertising Research Foundation (ARF) and principal author of the best-selling Online Advertising Playbook (Wiley 2007). "This year's winners and finalists raise the creative bar for interactive and engaging advertising."

The Eyeblaster Creative Awards program and event serve as a platform where marketers, media agencies, publishers and other members of the online advertising community can discuss the value of online ad technology and the major role it will play in shifting perspectives and budgets from traditional media vehicles toward impactful, imaginative and highly effective online campaigns. Please visit www.eyeblaster.com.

Contacts:

Julian McBride

Euro RSCG Magnet for Eyeblaster, Inc.

212-367-6918

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