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agency2 Research Shows Social Media Marketing Outperforms SearchEmail...

There are a number of ways to compare the effectiveness of social media marketing to other key digital marketing channels. agency:2'ss recent research focuses on click through rates for various online channels and discusses why social media marketing outperforms search, email and online advertising.

Statistics shows that social media has an average click through rate of 7% (CTR 7%) which is twice as effective as email (CTR 3.9%) and 35 times more effective than banners (CTR 0.2%).

Sources: Eyeblaster/eMarketer/MarketingVox/ http://www.agency2.co.uk

But why are click through rates so much higher for social media

1.    Brands can find customers when they are actively looking for support, advice 's38; solutions.

>    Social Media Marketing talks to users in a digital environment where they are already searching for and purchasing products. Communications are therefore, by default, highly relevant and timely.

>    Trends show an increase in the use of forums to get advice from other like-minded users prior to purchasing products.

2.    Brands can interact with their target audience

>    Users spend quality time interacting within social networks and forums, this offers brands a unique opportunity to spend precious time with a captive audience.

>    Social media marketing is less intrusive and allows for conversations with potential clients about products of interest.

>    It is also more targeted as you can engage on specific forums of interest to a brand'ss target group.

3. We are social beings and we like sharing ideas!

>    Social proofing - recommendations from like-minded people lead to higher interaction.

>    Social proofing works as proven by the incredible success of Twitter and the general rise in blogging in recent years.

In conclusion, although banner advertising and email marketing have seen a decline in the average click through rates over the last few years, I believe that click rates for social media are superior due to its conversational and more subtle tone.

About agency:2 The Social Media Agency

agency:2 is the UK'ss leading Social Media Agency. agency:2 was founded in 2007.

agency:2 promotes brands within influential online communities by deploying writers to actively participate within discussions on popular and highly targeted user generated sites such as forums, blogs, microblogs and social networks.

By monitoring relevant conversations within such user generated sites agency:2 helps brands improve their customer insights and competitive intelligence.

agency:2 delivers ground-breaking ROI on social media marketing activity. Analysis shows that the click through rates and conversions achieved as a direct result of agency:2'ss posts significantly outperform both PPC marketing campaigns and natural search conversions. Conversions are, on average, 2 times higher than search and the click rates are averaging around 8.5%.

All agency:2'ss posts comply with the 2008 Consumer Protection Act in terms of ethics and transparency. All writers make it clear that they are acting on a brand'ss behalf - being open and honest can increase brand loyalty and is also one of the reasons that clients receive incredibly high conversion rates.

agency:2'ss posts drive traffic directly to a brand'ss site and they also contribute to the all-important organic search results

View agency:2s blue chip client list at http://www.agency2.co.uk/our-clients/

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