Dallas Symphony Orchestra Announces Return Of Annual Fund Volunteer...

The Dallas Symphony Orchestra (http://www.dallassymphony.com) today announces the return of the successful Annual Fund volunteer team, comprised of 13 individuals who currently serve on the DSA board and are leaders in the Dallas community.

Assisted by Dallas Symphony (http://www.dallassymphony.com) staff, the volunteer team is charged with raising $8.5 million for the DSO'ss Annual Fund. Modeled after the United Way'ss successful fundraising (http://www.dallassymphony.com) structure, each member will oversee a different area, including sponsorships, foundations and individual major gifts, among others.

This team structure is something we used with great success when I was with the DSO six years ago, said Doug Adams, president of the Dallas Symphony Orchestra. In these tough economic times, every effort we can make to increase the effectiveness of our fundraising efforts is vitally important - and this team structure has proven results.

Chairman of the Development Committee and Richards Group Principal Brad Todd will oversee the team alongside Dallas Symphony President Doug Adams. Investor and retired TXU Executive, VJ Horgan, will serve as Annual Fund Chair and co-Development Chair; President of The Marketing Connection Tammy Cancela will oversee sponsorships, long-time DSO volunteer and Advisory Board member Linda McFarland will oversee foundations, former Commercial Metals executive Stan Rabin will oversee individual major gifts and Senior Vice President and CFO of Atmos Energy J. Patrick Pat Reddy will oversee the business and professional division. Other volunteer team members include long time donors and Board of Governor volunteers heading up the Stradivarius Patron Society Barbara Sypult and Barbara Durham, Consultant with Egon Zehnder International Selena LaCroix, Art Dealer with Fagadau Art Jeanne Fagadau, Vice President with Ericsson Rosemary Wilkie, Retired General Partner with Phillips-Smith-Machens Venture Partners Cece Smith and President and CEO of Targetbase David Scholes.

This team-based structure ties specific revenue goals to each division that falls under the Annual Fund umbrella. By assigning each volunteer to a specific division with clear goals, the resulting increases in accountability and focus is hoped to result in dramatic fundraising successes. Newly named DSO Chairman of the Board Hal Brierley is particularly pleased at this development, something he considers to be a milestone during his first season as chairman. Brierley said, I am extremely pleased by the passion and commitment that our board members are demonstrating. In spite of the challenging economic conditions, with the arrival of Jaap van Zweden, our celebration of the 20th anniversary of the Meyerson, and the opening of the DCPA, the Dallas Symphony has a unique opportunity for greatness that must not be missed.

About Hal Brierley

A pioneer in the development of customer loyalty programs, Hal Brierley founded Brierley+Partners in 1985 and has led the company through more than two decades of successful growth.

Brierley began his career in direct marketing more than 25 years ago and continues to be one of the most innovative and respected strategic thinkers in the field. A graduate of Harvard Business School in 1968, in his 40-year career he co-founded and served as president and chief operating officer of Epsilon Data Management, one of the nation'ss leading database marketing companies; was retained as the only outside consultant to work on the design of American Airlines AAdvantage's174;, the first frequent flyer program; became vice president of sales and advertising for Pan American World Airways, where he launched WorldPass's174;, Pan Am'ss frequent traveler program; and was named senior vice president of marketing for Continental Airlines.

Brierley is the chairman of the Executive Board of the Dallas Symphony Orchestra, a member of the Board of Directors of the Dallas Center for the Performing Arts, The Baylor Heath Care System Foundation, the Dallas Opera, KERA-TV, the National Forest Foundation, Rees 's38; Associates, TACA, the World Presidents Organization, and a past member of the Dean'ss Advisory Board at Harvard Business School.

About Doug Adams

President of the Dallas Symphony Orchestra, Adams formerly served as president of the Colorado Symphony Orchestra. Under his leadership, the CSO posted six consecutive years of in-the-black financial performance and saw an increase in ticket sales of more than 40%. The CSO'ss artistic reputation has also grown under Adam'ss guidance and is now recognized as one of the country'ss outstanding regional symphonies. In addition, Adams led the campaign to win voter approval of $60 million dollars in bond funds slated for a major renovation of Denver'ss Boettcher Concert Hall and the construction of a new symphony center.

Adams return to the DSO in September 2008 marked a homecoming for Adams, who joined the CSO after working in Dallas for many years during his 28-year career; most-recently as general manager of the Dallas Symphony under former DSO President and CEO Eugene Bonelli. Prior to his appointment at the Dallas Symphony as general manager, Adams was the president and general manager of KXAS-TV in Dallas-Fort Worth--recognized as one of the most successful television operations in the United States. Adams's accomplishments also include serving as president of NBC Affiliates Board; chairman of the Dallas Business Committee for the Arts; and national vice president of the Muscular Dystrophy Association. He has also served on numerous boards; most notably as a member of the Dallas Symphony Orchestra'ss Board of Governors and Executive Committee for ten years.

About Brad Todd

Brad Todd has served as Principal of Brand Management at The Richards Group since 1983. Previously, he worked in marketing at Frito-Lay for nine years and rose through the brand chairs to director of new product marketing. He also served as market development director for the international division, working in Japan, Taiwan, Australia and Canada. Since his arrival at The Richards Group, Todd has played a major role in developing account services, strategic planning and media functions while also helping land many major accounts, such as American Greetings, Chick-fil-A, The Dallas Morning News, H-E-B Grocery, Motel 6, Quik Trip and Wawa convenience stores and Reliant Energy, among others.

Todd received a B.S. with the highest honors from the University of Florida and graduated at the top of his class in Northwestern University'ss Advertising Management Program. Locally, he served as Chairman of the Dallas Symphony Orchestra Board of Governors in 96-98 and is a 25-year board member of the Dallas Symphony Orchestra. Todd is also an advisory board member with Booker T. Washington School for Performing and Visual Arts, the Greater Dallas Youth Orchestra, and the SMU Meadows School of the Arts, where he has also taught marketing and served as chairman of its Advisory Board.

About the Dallas Symphony Orchestra

The Dallas Symphony Orchestra has a rich, 108-year history of artistic excellence. After an exhaustive search, the DSO named Jaap van Zweden as music director beginning in the 2008-2009 season. Eminent music directors such as Antal Dorati, Paul Kletzki, Georg Solti, Eduardo Mata and Andrew Litton laid the groundwork for important elements of today'ss DSO, including extensive touring and recording, special community and education concerts and the building of the world-renowned Morton H. Meyerson Symphony Center.

As the largest performing arts organization in the Southwest, financial stability is a key element of the Dallas Symphony Orchestra'ss success. Since inception of its 10-year strategic plan in 2003, the DSO has demonstrated five consecutive years of balanced budgets, a rise in annual donations to their highest level ever and a more than 70% increase in endowment funds.

Contact:

Stacie Adams

214.871.4082

s.adams@dalsym.com

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