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HotSpot Crme Of The Crop Attracts Stars To Beverly Hills For BETAwards



Interscope Geffen A's38;M(IGA) Records, Heineken USA, VIBE Magazine, Beats By Dre, and Grey Goose Vodka celebrated the 2009 BET Awards over dinner and music at an exclusive bash hosted at the iconic Beverly Hills eatery Mr. Chow. The most talked-about post awards celebration kept the city of Beverly Hills awake until well after midnight to celebrate the success of several IGA BET Awards nominees and winners. IGA'ss Keri Hilson and M.I.A. were both winners, for Best New Artist and Best Female Hip Hop Artist, respectively. This power networking dinner hosts Ron Fair, Chairman of Geffen Records, and Troy Marshall Vice President of Promotions celebrated while guests including Bobby Brown enjoyed dinner while drinking a Grey Goose cocktail.





Throughout the night, DJ Phyz Ed, DJ Mars (Keri Hilson'ss) and Kelly G (BET) played all of the top IGA favorites in the Grey Goose Vodka room. The star-studded guest list included Keri Hilson, Keyshia Cole, Soulja Boy Tell Em, Fabolous, Idris Elba, Niecy Nash, Tamala Jones, Vivica A. Fox, Toni Braxton, Busta Rhymes, Elise Neal, Melody Thorton, LisaRaye McCoy, Teddy Riley, Aaron Hall, Orlando Brown, Doug Christie, Ron Artest, April Scott, Bobby Brown, Pooch Hall, Kym Whitley, Sherri Shepherd, Yung LA, Jazze Pha, Keke Palmer, Raven Symone, and many others.



The tables were embellished with white roses and lilies next to silver personal sized ice bowls with chilling Redbull cans as centerpieces. Eleven dishes for dinner were served with several Mr. Chow'ss favorites including Ma Mignon, Fresh Seabass, Beijing Chicken, and one special dish created by Mr. Chow which was prepared using Frida Kahlo Tequila, fresh garlic and lobster. Upstairs in one of the private rooms, several BET executives enjoyed the festivities, including Chairman Debra Lee and President of Music Programming/BET Awards Executive Producer Stephen Hill.



Around 10:30 p.m. North Camden Drive was filled with every luxury vehicle with talent waiting to get into the most-talked-about post awards party. A white stretch limo slowly drives down the street with BET Awards Host, Jaime Foxx, wanting to attend as well. Celebrities tired of waiting in the valet line, quickly rushed out their car and walked their way to the party including Sherri Shepherd and Kym Whitley while paparazzi followed them to the red carpet.



Invited guests received Heineken branded souvenir coins which were the signature ticket into the party, and the only way into this exclusive, high-profiled event. Troy Marshall, VP of Promotions, showed Fabolous the Dr. Dre 'sBeats By Dre's headphones which were displayed at the entrance of the Heineken USA room. Guests left the night with black leather Jordan bags embroidered with the BET Awards 2009 logo which was filled with Akoo clothing brand.



Another successful year at Creme Of the Crop, we are happy for our label artist and look forward to seeing them again next year, said Troy Marshall.



This event was produced by Troy Marshall and Marlon Singleton from Interscope Geffen A's38;M Records and Laura Wright from Avid Exposure.



About Interscope Geffen A's38;M (IGA) Records: Interscope Geffen A's38;M Records is the number one record label in the country and is home to many music legends such as U2, Eminem, Dr. Dre, Mary J. Blige, 50 Cent , Lady Gaga, and The Black Eye Peas.



For More Information:


www.interscope.com



For Media Inquiries Contact:


Laura Wright, publicist, Avid Exposure (310) 358-9232






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