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Solja Life Records Signs Licensing Deal with MTV



A New Genre of Music has assumed authority in the competitive world of music. Making its presence known and felt. This new genre has been growing increasingly and is demanding respect as it satisfies the ears of music lovers around the world.



With Reggae being considered one of the more eminent genres of music, it gave birth to another genre of music. Which is almost just as expressive, but with a faster tempo called Dancehall. Dancehall music has been breathing on the airwaves for over twenty years and has spoken to a wide and increasing audience of young teens to adults under 35 years old. Its hardcore lyrics and uplifting messages has inspired and created opportunities for youth not only in Jamaica but across the World.



Hip-hop is known as one of the more influential genres of music. It'ss said to have been partially responsible for keeping the clubs and parties alive across the globe for the past ten years. It was created in the Bronx, New York. Hip-hop became the advocate for the young people early in its existence and is not only a genre of music but a way of life for many young people. With ever growing fashion trends and its catchy melodic sounds, hip-hop became an empire and a Corporation, providing opportunities for many.



A group of young Jamaicans became lovers of hip-hop and decided to express themselves using the sounds, style and lyrics of their new found love of hip-hop. They named their group Kolony. With not being able to win over the confidence of disc jockeys and the hip-hop fans in Jamaica. A light bulb switched on and they came up with the idea of pleasing both the dancehall and hip-hop audience around the world. They fused hip-hop and dancehall which brought forth a new sub-genre, called dancehall/hip-hop.



With all efforts invested, this new genre has been cleared for take-off and has been sky rocketing through the music atmosphere. Its current success of webbing a new fan base has caught the attention of the of the world'ss largest entertainment network, MTV Networks. Solja Life Records Inc. a Brooklyn, NY based record label has recently signed a licensing agreement with MTV Networks which includes eight (8) songs, seven (7) of which are from this new genre and thirty one (31) instrumental tracks. To be used in the networks programming and video games. Launched in 1981 as a music video channel, MTV Networks today comprises of a slew of channels, websites and wireless services to keep everyone from toddlers to boomers tuning in. All together, the $7 billion company reaches 440 million households in 169 countries. This is according to an article written by Roger Kenny of Business Week in 2006. Jason Sly Rankin, the leader of the group will be releasing his debut album titled Jamaican Pride in the summer of 2009. It features five (5) of the songs licensed by MTV Networks.



Some Details of the Licensing Agreement:


1.    MTV Networks wishes to record the Works in synchronization and/or timed relation as part of any Programming and/or video games produced by or for and/or licensed to or by MTV Networks.


2.     MTV Networks refers to any existing and/ or new programming services (e.g., MTV, MTV.com MTV Mobile, etc.) And or property (e.g., Virtual MTV, video games) owned, controlled, managed and/or licensed to or by MTV Networks, in whole or in part, and/or branded or co-branded with a MTV Networks owned and/or controlled name and/or mark.


3.     Programming refers to (i) Any existing or new show, motion picture, film and/or program (including, without limitation, any and all series, specials, long-form, short-form and/or awards shows), interstitials, online editorial pieces, digital features, virtual programs, block emails, public service announcements or any type of audio-only and/ or audio-visual material produced by or for and/or licensed to or by MTV Networks; and(ii) promotions, advertising announcements and/or tune-in spots (collectively, promos) for and/or relating to any MTV Network property, including, without limitation, Promos that may be co-branded with a third party entity'ss name and/or mark.



Solja Life Records Inc. was created in January of 2001 by Keton Solji Cole CEO. A U.S. Marine for over eleven years and a student of New York University'ss Entertainment and Media Management Program. Solji signed Kolony to the label in 2005, and spent the next several years doing extensive market research and setting up the Company'ss infrastructure. Solja Life Records Inc. was presented with the opportunity for this licensing agreement with MTV Networks through attending several song writers's pitch-a-thons hosted by industry executives searching for new talent.



More information about Solja Life Records Inc. and this new genre of music can be found at http://Soundtrack.mtv.com/profile/SoljaLifeRecords. Please vote for our music when you go onto our website. Kolony'ss mixtape is available for purchase at the following digital distributors: Itunes, Rhapsody, Amazon MP3, Napster and CdBaby among others. You can preview some of our videos at Youtube.com/Soljalife as well.



Keton Solji Cole, CEO


Solja Life Records Inc.


P.O. Box 352


Bridgehampton, NY 11932.


718-415-5584






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