Zeo Radio Networks announces a major re-branding of it'ss mix show division. Zeo Mix, the line of mix shows launched in 2002, is now The Department of Mix Shows. The new brand name is
effective immediately. Along with the re-naming, Zeo is conducting a major summer marketing campaign to kick-off the new brand. We decided it was time for something different Zeo has been
a true leader in mix shows since we launched. Our new brand, aside from being a fun theme, throws a stamp of absolute confidence on our products, said Zeo Radio Networks President Rico
Garcia. Garcia is also now the official 'sWatch Commander's for the department.
The police-themed marketing campaign and visual imagery for the company was designed to provide an extremely vivid and bold marketing presence for the company. No other radio network in
the United States has utilized such a themed approach to their marketing. We feel strongly that The Department of Mix Shows will allow us to more quickly secure attention from our
industry, add fun, and most importantly, gain additional market share in the realm of mix show programming, stated Zeo Radio Networks CEO Scott Thomas, who is also now known as the
'sChief's of The Department of Mix Shows.
The marketing campaign also contains in-person market visits. Department of Mix Shows officers are in El Paso today, and Albuquerque tomorrow promoting the new brand.
The network'ss telephone number has changed to 1-800-995-4MIX and all Zeo Radio employee e-mail addresses and extensions have changed. New contact information is available on The
Department of Mix Shows web site at www.deptms.us
In addition to the great new brand and marketing efforts, the department is adding several new mix products to our lineup. Be on the lookout for additional announcements as programming is
expanded to create a very complete offering, added Garcia. Garcia also said beep ten four, out.
About Zeo Radio Networks:
Zeo Radio Networks, headquartered in Denver, CO and co-founded in 2002 by radio, advertising and marketing innovator Scott Thomas, is the fastest growing radio network in America. Zeo
Radio provides the most respected line of radio mix shows to radio stations in markets large and small. The company'ss programming reaches millions of listeners weekly. Advertising
information is available from Status Media in New York and international syndication of Zeo Radio programs is handled by Los Angeles-based Radio Express.