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Pulsar Marketing Announces New Innovative Advertising Solutions



Pulsar Marketing reveals advertising strategies for increased online ad exposure and demographic targeting.



Pulsar Marketing is pleased to reveal its latest marketing developments, Form Ads and SE Scouts. The addition of these two networks raises Pulsar Marketing'ss total marketing properties to eight.



The new strategies are to provide Pulsar Marketing'ss client base with innovative advertising solutions not offered via any other marketing network.



According to David Hurlbert, Pulsar Marketing Business Manager, Form Ads enables our clients to gain customers directly from relevant web sites, without requiring customers to first 'sclick-through's to our clients's sites. As an example, auto loan providers can gain customers directly from auto insurance quote web sites.



The strategy of Form Ads is the ability to gain customers while they are actively 'sin the buying mode's, at web sites which offer complementary products or services, said Theresa Murphy of Pulsar Marketing'ss Support Services.



Although transactions and inquiries are initiated on partner web sites, customer data is parsed through each respective client'ss server to ensure only that particular client receives the data.



The problem with traditional banner or link advertising, added David, is the growing reluctance of consumers to click-through. Often while browsing for a particular product or service, when consumers visit a web site which has an advertisement versus an order or inquiry form, they exit. Form Ads can capture them instantly, at the precise moment they are ready to buy.



Regarding SE Scouts, Pulsar Marketing solves the common search engine marketing problem of high per-click fees and the potential for wasting click dollars on fraudulent activity. Instead of per-click fees, SE Scouts charges clients on a per-lead basis for valid customer acquisitions.



We are extremely proud of our SE Scouts development, said David, and we are eager to get this technology launched immediately after successful Beta testing.



SE Scouts reverses the traditional role of clients having to pay per-click fees to search engines and to their webmaster affiliates. Instead, the affiliates pay search engines per-click fees, and clients receive search engine traffic at a higher return-on-investment (ROI) by awarding per-lead fees for valid customer acquisitions.



According to Theresa, The problem with search engine marketing is that major search engines offer an affiliate program to webmasters, and many will click-through sponsored listings to fraudulently earn revenue.



Major search engines do not allow affiliates to bid on keywords if the resulting URL is an 'saffiliate's or 'sredirect's URL. To solve this problem, SE Scouts employs a unique tracking method which enables affiliates to send traffic directly to each clients's URL, while providing tracking and reporting of activity.



The end result of SE Scouts is that our clients can receive targeted traffic via major search engines without having to pay per-click fees, nor having to worry about click fraud, added David. Our network has affiliates who are search marketing specialists, with the skills of bidding on low cost keywords and phrases.



Theresa summarized, SE Scouts removes the risk of wasting advertising dollars on per-click fees, while having an army of affiliates generating search engine traffic on behalf of our clients who pay only for valid customer acquisitions.



Form Ads and SE Scouts are two of the four proprietary properties owned by Pulsar Marketing's. Ad Sonic and Flat Fee Spectrum are the other two proprietary properties.



Ad Sonic delivers automated ads based upon individual web page content. But, unlike other 'scontent matching's networks, Ad Sonic charges clients per-lead versus per-click and provides a greater ROI. Plus, it allows ads to consist of graphics, text, rich media, and multiple links.



Flat Fee Spectrum provides flat rate advertising. Unlike other 'sflat rate's networks, Flat Fee Spectrum allows clients to choose specific web sites, and uses spider technology to guarantee ad placement on the main page (not on hidden, links or sub pages) of each web site chosen by its clients. It also allows ads to consist of graphics, text, rich media, and multiple links.



About Pulsar Marketing - Pulsar Marketing is a multi-network internet advertising company. As consumer browsing behaviors change and as the internet environment evolves, Pulsar Marketing develops innovative marketing solutions to offer media buyers a competitive edge.






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