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The Vanella Group Inc. Sponsors Sales 2.0 Conference Showcasing BestinClass...

The Vanella Group, Inc. (http://www.vanellagroup.com), in collaboration with Jigsaw, Hoovers (NYSE: DNB), Genius, and other industry leading companies, announced today its sponsorship of the 3rd annual Sales 2.0 Conference (www.sales20conf.com) to be held at the Intercontinental Hotel in San Francisco, March 4-5, 2009. 's8220;Sales 2.0's8221; means integrating the power of Web 2.0 technologies with proven sales techniques to increase sales velocity and volume. The Sales 2.0 Conference will demonstrate how combining next-generation sales enablement technologies with innovative sales processes can dramatically accelerate the sales cycle and optimize sales results.

In today'ss tight market, it is vital that companies re-examine their telesales models, being especially keen to outsource to companies that implement strategies that are in alignment with Sales 2.0 best practices, says Gerhard Gschwandtner, CEO, Selling Power; We are proud that The Vanella Group, Inc. (http://www.vanellagroup.com) has joined us as a sponsor of the Sales 2.0 Conference as they are on the leading edge implementing these practices.

's8220;We are really pleased to sponsor another year of the Sales 2.0 Conference, says Mari Anne Vanella-Wright, Founder and CEO of The Vanella Group, Inc.; 's8220;In this budget-constrained, highly competitive selling landscape, it's8217;s critical that sales organizations implement proven, best practices across their sales infrastructure, strategy, and operations. Our best-in-class solutions, which support a Sales 2.0 infrastructure, continue to enable our clients to reach and exceed their outsourced telesales goals. We enthusiastically support the Sales 2.0 Conference as a venue to lead change.'s8221;

The Sales 2.0 event will address industry trends and key topics such as: 's8220;Sales Lead Management 2.0,'s8221; Customer Engagement Strategies, and Accelerating Productivity, to name a few. The conference will feature thought leaders in sales from companies like Oracle, Forrester Research, CSO Insights, Jigsaw, and Salesforce. For a list of speakers, please see http://www.sales20conf.com/2009/speakers.html

About The Vanella Group, Inc.

The Vanella Group, Inc. provides High-Touch/High-Quality Telesales-based Lead Generation Solutions for Enterprise Technology companies nationwide. Now in their 9th year, they have delivered opportunity-based programs for companies such as HP, Borland, Hitachi, SAP, Guidewire Software, and many other enterprise technology providers. Their programs are uniquely designed to be performance-based, overachieving traditional telesales programs 3x above industry averages. Their high performance model has drawn the attention of The Aberdeen Group who named The Vanella Group, Inc. as a best-in-class solution provider in their 2008 Outsourced B2B TeleServices Study. For more information, visit www.vanellagroup.com

About The Sales 2.0 Conference

The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies. The conference, at the Intercontinental Hotel in San Francisco, March 4-5, 2009, combines powerful keynote speakers with valuable industry networking and collaboration. Event sponsors include Hoovers, Jigsaw, InsideView, Genius, The Vanella Group, Inc., Miller Heiman, and a number of other Sales 2.0 solution providers. For more information about The Sales 2.0 Conference program visit www.sales20conf.com.

Contact:

Vicki Cauvel

The Vanella Group, Inc.

(408) 395-8511

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