wwwalonovocom launches August 2005



May 21, 2005 -- Millions of American consumers care about a lot more than just "price and quality" when shopping for products. When given a clear choice and reliable information, they prefer to do business with environmentally and ethically responsible companies.

alo novo, a new shopping and information website, will launch this August to provide a virtual marketplace to bring together "socially responsible" businesses and "conscientious" consumers. For more than a decade, ethical and values-based businesses have been emerging as many established corporations have been modifying their practices out of concern for environmental and social issues. At the same time, uniformed shoppers are rapidly transforming into conscientious consumers of all ages who use the internet to find relevant information and to research the companies they do business with. These shoppers use information not only to find the best deals for every product and service, but also to organize into affinity groups that demand transparency, responsible practices and accountability from companies.

alo novo will meet the needs of these millions of "responsible consumers" and "ethical shoppers" who would like to direct their portion of the $64 billion dollar e-commerce industry to companies that support positive environmental and social practices. alo novo will provide shoppers with accurate, easy to navigate information concerning the environmental, social and ethical performance of companies. alo novo gives buyers access to convenient e-commerce tools they can use to select products and complete electronic purchases from the companies that best match their individual values and standards. All this can be done in a single visit to www.alonovo.com

Joey Shepp, Earthsite.net principle, co-founded alo novo with George Polisner and a forward-thinking team with a simple business goal: "to help busy shoppers who are concerned with the usual measures of price, quality and value for money but also prefer to make informed decisions and gain access to a comprehensive and trustworthy source of information on the environmental, social and ethical performance of companies." In practical terms, alo novo meets the needs of today's ethical shoppers with a simple way to get accurate, comprehensive information on the non-financial performance and social values of the companies they buy products from.

alo novo (latin for nourishing support) is a platform for sharing information to help identify businesses who are working to protect our environment, using clean manufacturing techniques, reducing our dependency on foreign oil, adopting reusable energy, refusing sweatshop labor, respecting a variety of vital human rights and engaging in initiatives that support our local communities. By matching shoppers with companies that share their concerns, millions of individual purchases processed by www.alonovo.com will amplify the voices of informed, aware citizens, and provide sizable economic pressure to move America toward a sensible, sustainable economy.

"In the past, this type of information was not readily available to the general public or was too cumbersome and time consuming to access," said alo novo co-founder George Polisner. "We integrate the most current and accurate information from multiple, trusted sources and organizations. We try to make the informed shopping experience visually-appealing and convenient."

The site is easily customized to meet the concerns and values of its users. Shoppers can either select ratings or standards established by alo novo, other trusted organizations or choose to customize the site for their individual preferences. They do this by using the raw data amassed by alo novo to establish their own weights with respect to issues they care deeply about.

alo novo is gaining the support of many organizations that advocate for positive social engagement and environmental responsibility, including Global Exchange, Grassroots for America and the Center for Civic Participation. alo novo is moving to the forefront as a financial contributor to a large number of these socially responsive organizations through revenue sharing and equity allocation.

Speaking for his management team and board, Shepp said:

"We are excited to be part of an integrated solution which mirrors the passions and concerns of millions of socially aware consumers who want to improve our environment, reduce dependency on oil, eradicate disease and poverty and create a more just, ethical and sustainable economy for us all."

Contact: Shari Aaron
Fresh Marketing
914.232.2756
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For Immediate Release





wwwalonovocom launches August 2005