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Doblin Inc. Selected as First Innovation Strategy Firm Honored With...

Ziggs, Inc., the fastest-growing online community of global professionals, today announced that Doblin Inc. has been selected as corporate winner of the Ziggs ZBest Profile Award for June, 2006. Setting a standard of excellence for the industry, Doblin is the first innovation strategy firm to be awarded a ZBest Profile Award for its consultants's8217; online profiles.



Introduced in January 2005 to help set the Internet's8217;s website standard for a quality, professional, online profile, the ZBest Profile Award is awarded monthly to both one organization and the one individual that has developed and presented the most professional online profile listed in the Ziggs Index. Enjoying rapid global growth, Ziggs now provides people search and profile services for customers in over fifty countries. As a result, Doblin was selected for this honor from a pool of worldwide companies listed in the Ziggs Index of Professionals.



Ziggs believes that Doblin's8217;s consultant profiles are an excellent example of a profile style that successfully enables the firm to represent their consultants in an innovative method online. Doblin's8217;s profiles are anchored with a candid but professional photograph that helps the visitor build trust in the consultant and is also valuable for virtual introductions. In support of the photo, every profile provides useful information about the consultant's8217;s role at Doblin, as well as their background and education. In addition, each profile includes unique and playful highlights about the consultant, offering the reader humor and insight that lends depth to each person.



Each consultant's8217;s details are positioned below a listing of the entire Doblin team. This gives the visitor instant access to all employees and provides context for the entire team. As the visitor clicks to view each profile, the team remains visible at all times, while each employee is presented with a unique scrolling method just below. This visually inviting manner of presenting online employee profiles supports Doblin's8217;s mission: 's8220;We craft comprehensive, reliable and repeatable approaches to innovation.'s8221;



's8220;Doblin's8217;s online profiles enable the firm to build brand awareness and engage website visitors in a very professional yet personal manner,'s8221; said Tim DeMello, founder and chief executive officer, Ziggs. 's8220;Each consultant's8217;s profile is a valuable business tool that showcases the company's8217;s most important asset 's8211; their creative and innovative team of business strategists, design planners, researchers and more.'s8221; To see an example of a representative Doblin profile, people search at Ziggs for 's8220;Katie Joyce.'s8221;



Winners are chosen by Ziggs at the close of a monthly review process that includes an assessment of the professionalism, content value, brand value and creativity of all online profiles in the Ziggs Index. The professionalism measure weighs the overall quality of the entire profile, including the photograph. The content value measure rewards profiles that present the most valuable information to a prospect or client reviewing the profile. The brand value measure assesses the profile's8217;s level of success in communicating the company brand and corporate identity within the profile. The creativity measure seeks to reward profiles that are creative in their efforts to communicate all of the above three elements. In combination, these measurements set the standard for the definition of a quality online profile.



Companies and individuals who wish to submit their online profile for consideration for future Ziggs ZBest Profile Awards can e-mail their profile submission to ZBest@Ziggs.com. Entries received by the last date of a given month will be reviewed for consideration for the upcoming month's8217;s award. Winning entries are announced in a press release, presented online at www.Ziggs.com, and receive a ZBest Award for display at their place of business. Help Ziggs help the industry raise the standard for professional online profiles, and submit your quality profile for consideration today.



About Ziggs, Inc.

Ziggs is an online community for people in business who want to promote themselves or their business online and connect with other professionals. Providing the fastest-growing global community of current professional profiles on the Web, Ziggs offers keyword-targeted people search and easy-to-use profile management services that allow companies and individuals to take control of their online presence and professional reputation. Launched in October 2004, Ziggs is headquartered in Boston, Massachusetts. For more information, visit www.Ziggs.com.

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