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Research and Markets Widespread Broadband Connectivity Is Revolutionizing...

June 24, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c19624) has announced the addition of Broadband: Demographic and Usage Trends to their offering.



Attention: Marketers, Advertising Agencies, ISPs, Cable and Satellite Companies, Telecoms, Online Content Providers and Retailers, Game Manufacturers, Music and Film Producers.



The Broadband Demographics and Usage report analyzes and segments the broadband sector in a new way.



Broadband Internet users don't just do more of what dial-up Internet users do-an always on, high-speed Internet connection fundamentally changes Internet behavior.



For instance:

- Broadband users shop and buy more online, and this report quantifies their behavior. Broadband users access online audio and video, and now you can find out which content genres they favor and how much time they spend with the medium.

- Broadband users are far more likely to bank online than dial-up users, and you can see which banks they are most likely to use.

Broadband households are the primary targets for VoIP providers and home network manufacturers, and this report assesses the potential of these markets.

- Widespread broadband connectivity is revolutionizing communications, commerce and entertainment-literally, transforming the Internet landscape.



Key questions the Broadband Demographics and Usage report addresses:

- How big is the broadband market

- Where are you most likely to find broadband users

- How are broadband users different from dial-up users

- Why are broadband users online behaviors so different from dial-up users Is it the broadband connection-or the demographic characteristics of the broadband user

- What are the consumption patterns for broadband users-what kinds of cars do they drive, what channels do they watch on television

- And much more...



Now that broadband users outnumber dial-up users in the US, the transformative power of broadband is beginning to be felt. Not only do broadband users spend more time online and engage in online activities more often than dial-up users, they integrate the Internet into their daily lives and have a deeper and richer experiences with all media.



For more information visit http://www.researchandmarkets.com/reports/c19624



Laura Wood

Senior Manager

Research and Markets

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Fax: +353 1 4100 980

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