Revolutionary Baby Tshirt Line Marches On



In less than one year, this humble little t-shirt line went from working out of a 10'x10' bedroom, to operating from a 2,000 sq. ft. loft, complete with a modern office, showroom and storage facility. The initial collection (http://revobaby.com/catalog.html) was created in late 2006 by a single father, with only $1,500 of borrowed money at a 30% interest repayment plan. With just 210 t-shirts stacked in boxes next to his baby's crib, this determined father packed a bag full of samples and beat it to the NYC baby boutiques. After running around town on a cold December weekend and facing many rejections from buyers, he was able to land two wholesale accounts. Good, but not enough. Unwavering in his pursuit of success, he hit the circuit again the following weekend, only to face further rejections. It was on that weekend however, that his t-shirts attracted the eye of an investor who believed in this unique product.

With a little more financing secured, the line officially launched at the ENK Children's Club Show in NYC in March 2007. During the spring, summer and fall 2007, Revo Baby (http://revobaby.com/home.html) tested its market by selling direct to customers at the NYC Street Fairs and Festivals. The response from the end customer was overwhelming at these weekend events. The t-shirts generated an average sale of 200+ units per day, between 2 different locations around the city. A cult-like following soon developed from locals and tourists alike, as return customers ventured to the weekly events to purchase these one-of-a-kind items.

Jazmin Chavez, the co-owner of Tonalli, a boutique in Denver, Colorado said, "Your shirts have been a great success in Denver!! Everyone loves them!!"

Today, the line boasts several nationwide wholesale accounts and an active online store. Revo Baby's (http://revobaby.com/gallery.html) website also features an interactive picture gallery where parents can submit photos of their babies wearing the t-shirts. Submissions have come from all over the US and as far away as Russia, Argentina and Japan.

The line is now manufacturing its own apparel and has recently added new colors and garment styles. Currently, dad has just finished adding all new designs to be featured during the spring of 2008. For Revo Baby, this is only the beginning of the revolution.

For more information about Revo Baby or to set up an interview with the designer, please contact Wilson Santos at 201.766.6187 or visit: http://www.revobaby.com





Revolutionary Baby Tshirt Line Marches On