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Coming Soon From the Octane Addled Creators of WebRidesTV LateBraking...

The producers of WebRidesTV announced today that they are developing a weekly in-studio automotive new show that will cover the industry, racing and the aftermarket with a snarky comedic twist. Late Braking News (http://www.webridestv.com/showvideo.aspxvideo=195149) will spotlight the latest stories and gossip from Europe, Japan, Detroit, the auto show circuit, motorsports and more, all with the high-end graphics, fast-paced editing and liberal doses of attitude all WebRidesTV productions are known for.

Our goal is to make Late Braking News a Daily Show for gearheads, says WebRidesTV co-founder Larry Harvey. We are looking at a whole new way to present automotive news to a broad audience. We have produced 300 high quality videos a year. Thanks to our track record with WebRidesTV and social-media distribution, we have unparalleled access to cars, industry leaders and events. In the past, we'sve done everything from race a Mini Clubman S against a go-kart to hiring a high-profile street artist to customize a Scion xB test car with spray paint. We'sre not afraid of crossing lines, so Late Braking News will be totally unique.

The show will be filmed and edited at the Los Angeles headquarters of WebRidesTV, utilizing cutting-edge digital production capabilities that have created spots for Gatorade, Pepsi, the NFL, MTV, Sony, Toyota, Roush and more. Previous WebRidesTV in-studio productions include product spotlights on Project Gotham Racing and the latest addition to the Need for Speed franchise.

Late Braking News will be available on WebRidesTV.com and its distribution affiliates, which have received over 20 million video views to date. WebRidesTV producers are also pursuing content sharing agreements with Hulu, MSN Autos, Yahoo!Auto, X-Box Live Marketplace and Sony PlayStation / Gran Turismo Channel.

AboutWebRidesTV:

Founded in 2006, WebRidesTV is a Web destination for auto enthusiasts, merging social networking features and full-service digital production capabilities into an auto media portal. To view the Late Braking News trailer, go here (http://www.webridestv.com/showvideo.aspxvideo=195149).

Contact:

Dan Kahn

Kahn Media

818-678-6535

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