Soft Trac Named One of Accounting Technology Magazines Killer VARs for 2008



Soft Trac, LLC (http://www.softtrac.com), a Maine-based Sage Software Business Partner offering solutions, including Sage MIP Fund Accounting, Sage Fundraising, and Sage FAS Fixed Assets, to nonprofits, today announced they have been selected by Accounting Technology magazine as one of 14 "Killer VARs" of 2008. This distinction recognizes software resellers who demonstrate commitment and character, and continue to grow due to innovative marketing techniques and an extraordinary level of service. Soft Trac was highlighted for their marketing and sales efforts, including successful participation in Sage Software's Fast Track for Growth and HireAssist Sales programs, and selection by Sage Software as a "Co-op Champion" earlier this year.

"We are honored to receive this distinction in recognition of our marketing and sales efforts," said Darla Hamlin, President of Soft Trac, "Though marketing and sales are only one part of the picture. What really makes us successful is our dedication to our customers. After all, marketing can help us win a customer, but it is good service and our knowledge that keeps them!"

The article was published as one of the lead stories in Accounting Technology magazine's August 2008 issue, which is available online: http://www.webcpa.com/article.cfmarticleid=28615&pg=ros&page=1 . Other firms selected for the 2008 "Killer VARs" honor include the SBS Group, Mendelson Consulting, Business Technology Partners, John Kane, Demand Solutions Group, and several others. All firms demonstrated a unique, customer-centric approach towards service and marketing, varying based on their targeted business market and products offered.

Since receiving the "Co-op Champion" distinction earlier in the year, Soft Trac has continued to expand their internet marketing efforts, such as growing their blog (http://www.softtrac.com/blog), promoting a value-packed quarterly newsletter (http://softtrac.com/newsletters.asp) produced in-house, and adding new resources to their Web site, such as a video success story and new product information.

About Soft Trac, LLC

Soft Trac, LLC specializes in software solutions for nonprofit organizations in Maine, New England and nationwide. A Sage Software business partner, Soft Trac provides industry-leading solutions such as Sage MIP Fund Accounting and Sage Fundraising, as well as training and support for software installations.





Soft Trac Named One of Accounting Technology Magazines Killer VARs for 2008